Euro 2020 Bet Builder Guide

The “Bet Builder” is one of the newest and fastest growing markets in Sports betting, giving bettors the chance to create an accumulator bet on a single match or event, depending on the sport. 

These bets have become increasingly popular for Football backers, who can place this accumulator bet on multiple matches with certain bookmakers, giving players more opportunities to win and potentially earn larger amounts due to larger overall odds per bet.

So, with Euro 2020 upon us, what better time than now to dive in and offer you some Bet Builder tips throughout the tournament, as well as explaining how they work and provide any special offers which are available.


Italy v England (Sunday 20:00 BST)

EURO 2020 - Italy v England

Euro 2020
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  • And what a final we are in store for. Italy, who have thrilled neutrals with their style of play during Euro 2020, against the tournament’s strongest defensive side in England, who will play at home at Wembley.
  • Two of Italy’s three knockout matches have ended as a draw after 90 minutes, while England were taken to extra-time by Denmark on Wednesday.
  • There is very little to split the two sides.
  • Referee Bjorn Kuipers has shown 10 cards in three games at Euro 2020. Stakes and emotions will be high on Sunday.

EURO 2020 - Italy v England

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  • Harry Kane will move level with Cristiano Ronaldo and Patrik Schick on five goals if he can score in the final on Sunday
  • The Tottenham striker has bagged four goals in three knockout matches
  • Kalvin Phillips was booked against Germany and is averaging 1.7 fouls per game at Euro 2020
  • The Leeds midfielder, who was received 10 bookings in the Premier League last season, will likely be tasked with sticking close to Marco Verratti
  • Giovanni Di Lorenzo was booked against Austria and has committed nine fouls in three knockout starts
  • The Napoli right-back, who received 11 cautions in Serie A last season, may have a tough time keeping tabs on player of the tournament contender Raheem Sterling

How To Place A Bet Builder

If we use football as the most popular example, most bookmakers that feature the bet builder will have a specific Bet Builder (or similarly named) section. Bookmakers like Paddy Power and bet365 do this, whereas other bookmakers like Sky Bet have “pre-built” Request-A-Bets ready for you to select by clicking on the available odds.

The individual bets cover all types of in-game events, from goals, shots, cards, corners, under/over and more, to more sedate selections such as the match winner, match result, first scorer and winning margin. Whatever markets are displayed will usually be available to add into a bet builder, this improving your potential winnings should all be successful.


For instance, if we were to use the recent friendly between England and Austria, selected odds at the time were as followed:

England to win – 4/9

Harry Kane to score first – 5/2

Kane to have 3+ shots on target – 13/8

England to have over 4.5+ corners – 4/9

The potential return on these selections as singles with a £1 stake on each is £9.02. If the same bets were used in a bet builder with a £1 stake, potential returns would be £13.68, although all selections would have to be correct, as one failed selection would mean the bet loses.

Remember: a bet builder is essentially an accumulator on the same event, so the more you add to it, the less likely it is to win. Equally, however, the odds are likely to increase, so it is always a case of assessing whether adding that selection – and the additional odds you receive as a result – is worth the risk.

Specials and Bonuses

Depending on the bookmaker you bet with, the good news doesn’t just stop at less risk and more potential winnings. A lot of bookmakers who have brought in the Bet Builder function, have also started to offer your stake back if one of your selections fails to win. 

So, if you have managed to pick the first scorer, over 4.5 corners and a player to have 3 plus shots in a game, but the away side scores a late goal to spoil your correct score selection and thus your bet builder accumulator fails, the bookmaker could well refund your losing stake, dependent on current offers and their availability.

*Dependent on bookmaker, limited to number of selections and or total stakes. See relevant sites for their T&C’s.

Bet Builder - Available Markets

There are a raft of match markets that can be incorporated into a bet builder accumulator, with the following below, some of the more regular options with popular bookmakers:

  • Match Odds
  • First Goalscorer
  • Anytime Goalscorer
  • Both Teams To Score
  • Over / Under Goals
  • Over / Under Total Shots
  • Over / Under Cards
  • Over / Under Corners
  • Over . Under Shots On Target
  • Scorecast (First Goalscorer & Correct Score)
  • Player to be booked
  • Winning Margin
  • Player to score 2+ goals
  • Player to score a hat-trick
  • Win Cast (First Goalscorer and winning team)
  • Plus many, many more!

Best Bookmakers For Bet Builders

Some of the most well known bookmakers around have embraced the Bet Builder in all its glory, with the likes of Paddy Power, bet365 and Sky Bet offering them across the board and hosting specific drop down menus to make it easy for players to make their selections.

As with most new and popular features, keep an eye on your favourite bookmaker to see how they develop these markets in the future, as they look to spread the Bet Builder option to other popular sports and events.

Perhaps the best Bet Builder offer out there for Euro 2020 is with Paddy Power, who are offering both new & existing customers a free £5 Bet Builder on every England group stage game. For more information on this offer, click here.

paddy power £5 bet builder

Alternatively, check out our Euro 2020 betting offers page as well as our general special offers tab for any others which may better suit your needs.