Once you have enjoyed a free bet courtesy of a bookmaker, you can also benefit from promotions and offers that are available for existing customers.
The bookies provide promotions on a regular basis and they tend to centre on the big sporting events of the week. For example, there might be offers for a Premier League match on Monday night, Champions League football on Tuesday and Wednesday, the big golf tournament on Thursday and then the big weekend football matches over the weekend.
Bookmakers end up paying out on these promotions quite regularly. For example, Betfred have an offer called Double Delight / Hat-Trick Heaven where you can back a First Goalscorer and you will get double odds if the player scores twice in a match and treble odds if the player finds the net three times.
Paddy Power are another firm who specialise in generous promotions and the Irish bookmaker always provide money back specials for the big Premier League matches which means you can get a First Goalscorer bet refunded if a particular player scores the last goal of the game.
Sometimes you will get a bookmaker promotion focusing on the outright market and BetVictor were in trouble after Euro 2012 when they offered to refund all losing bets if Spain won the tournament (they duly did). They did a similar promotion for Real Madrid winning the 2012/13 Champions League, although thankfully (for them) avoided paying out.
You can also find some firms offering enhanced odds on certain selections, with Paddy Power offering something called a Power Play which might see them offer a boosted 5/1 treble about three teams all winning their respective matches.
William Hill tend to provide price-boosted wincasts where customers can enjoy a bet on a team and player to win and score first respectively, with regular visits to the bookmaker sites a must to make sure that you don’t miss out on the best offers.
You might also find firms such as Betfred and Paddy Power paying out early on big antepost events like the English Premier League, with the former paying out on Manchester United during the 2011/12 season only for the Red Devils to slip up and allow Manchester City over the line instead.