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UEFA Champions League Final betting tips: We go behind enemy lines for trading insights & best bets from Britain's bookmakers

Neil Roarty 2 Jun 2017

We get the lowdown on the 2016-2017 UEFA Champions League Final between Real Madrid and Juventus from Britain's bookmakers, including who the big punters are backing and what bets the bookies are placing themselves on Saturday's showpiece.

The 2016-17 Champions League Final is expected to turnover well over £100 million across the betting industry and the majority of it will, unfortunately, be going in the bookmakers' pockets. There are, however, ways that punters can look to gain an edge on the bookies and that's by not just studying form, teams and trends but also by looking at where the money is going and, more specifically, where the experts' money is going. In a bid to gain our own advantage we quizzed three of Britain's biggest bookmakers to find out what they think will happen in the Champions League Final and also what they are hoping to see on Saturday when Real Madrid face Juventus.

The three bookmaker representatives are Joe Crilly from William Hill, Alex Apati from Ladbrokes and Jack Milner from BetVictor. Here are their thoughts:

Who will win the Champions League Final? 


Joe Crilly, William Hill: Real Madrid

Alex Apati, Ladbrokes: I'm on my own in our office in thinking this, but I'm backing Juventus to win on Saturday night. Their route to the final has been far from easy and, for me, they've done enough in their last few outings to suggest they can get the better of Madrid.

Jack Milner, BetVictor: We prefer a draw and Juventus in extra time, personally think Juventus will be too strong for Madrid they did destroy Barcelona over the two legs
 

Which team have you taken the most bets on?


Ladbrokes: Punters are pretty evenly split at the time of writing, although Real just edge the popularity contest right now.

William Hill: Juventus

BetVictor: At the moment we have taken most bets Real Madrid.

 

What’s the biggest bet you’ve laid on the match? 


William Hill: We have already seen plenty of 5 figure bets, but would expect the lumpy bets from our big clients to come over the course of Saturday.

BetVictor: Biggest bet laid so far was 12k @ 13/8
 

What’s your biggest ante-post loser? 


William Hill: Juventus

Ladbrokes: As things stand, we'd prefer a Real Madrid win. Of course, plenty of people got on them at the start of the season, but a substantial amount got on Juve too, and they were as long as 16/1 before a ball was kicked whereas Madrid have always been near the head of the market.

BetVictor: Juventus a small loser in the book but nothing to give us a sleepless nights.

Are there any punters waiting on one of the teams to complete a massive multiple? 


William Hill: Yes, with Juventus on the verge of a treble there are plenty of punters waiting on them to lift the trophy in Cardiff for a big payout.

Ladbrokes: Sadly, all of our punter success stories for the season have been told! 
 
BetVictor: We have a small €500 9 fold running onto Juventus it doesn’t win a fortune but wish it was mine


What’s the longest odds bet you’ve laid on the match? 


William Hill: Juventus were available at 16/1 for the Champions League at the start of the season and we've laid that all the way down to the current price of evens.

Ladbrokes: Real Madrid 4-3 Juventus at 200/1! We're not sure why, but this has flagged up a few times on our trading floor. Can you really see this Juve side conceding four though?
 
BetVictor: We have laid 14/1 Ronaldo to score the 1st match goal in the 1st 15 minutes on our ever popular 1st goal scorer plus market

Are any of the special or obscure markets proving to be popular? 


William Hill: The man of the match market always proves to be popular in major finals, and this year is no different.

Ladbrokes: In true cup final fashion, lots of our customers fancy it going to penalties, and Ronaldo to miss in a shootout at 25/1 is proving to be a popular selection.

BetVictor: Our priceitup market is unbelievably popular where we give the customer the chance to create his own bet
 

Any big bets been placed in any of the more minor markets? 


William Hill: Not at this stage, but again we would expect the weightier business to come closer to the weekend.

Ladbrokes: Not yet, no. But this is normal - the closer we get to kick-off, the more specific people's bets become. Right now, it's the Match Betting and Cup Winner markets which are attracting the attention of our punters. Ask us five minutes before kick-off, and you'd get a completely different answer! Number of corners, teams to score in both halves - you name it - these are the kind of markets in which people will try their luck on the day of the game.

BetVictor: No massive bets but lots of small bets for Ronaldo to score and Ramos to be yellow carded @ 5/1 which looks a great bet for the armchair punter
 

What’s your own best bet on the match? 


William Hill: I believe it will be tight and cagey with Juventus happy to nullify Real Madrid's main men so under 2.5 goals looks appealing but I think Real Madrid will nick it in a tight encounter and are value at the current prices.

Ladbrokes: I’m fancying a Juventus win and Under 3.5 goals at around about 12/5. The Italians conceded just once in 360 minutes of football against Barcelona and Monaco, so they'll know how to keep Madrid's front line quiet. Make no mistake about it, Zinedine Zidane's men are beatable.


BetVictor: 6/4 Ramos to be carded I don’t think he can resist having a kick out


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UEFA Champions League Final betting tips: We go behind enemy lines for trading insights & best bets from Britain's bookmakers

We get the lowdown on the 2016-2017 UEFA Champions League Final between Real Madrid and Juventus from Britain's bookmakers, including who the big punters are backing and what bets the bookies are placing themselves on Saturday's showpiece.

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