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There is always a lot happening in the betting industry, with the top bookmakers looking to improve their product, sometimes by buying a smaller operator which enables them to grow their customer base and appeal to more geographical regions all over the world. report on the latest industry news, with Sky Bet having gone live with their NOW TV service in May 2013, something which allowed new customers to watch Sky Sports for a 24-hour period when they opened an account.

This novel service is sure to swell the Sky Bet customer base and also allow more people to enjoy live Sky Sports for a short period, while the NOW TV service also allows customers to buy subsequent day passes for £9.99.

Industry news can also include the latest bookmaker TV adverts with Samuel L Jackson having recently helped bet365 launch in Australia, while Chris Kamara has given his name to the Ladbrokes adverts where he has teamed up with Italian commentator Tiziano Crudeli.

Sometimes a bookmaker will close down or be sold to a competitor and we are able to provide information on suitable alternatives so that customers can continue to enjoy a first-class level of service. 

There is also news surrounding big wins that are enjoyed at some of the bookmaker betting shops, where regular punters claim life-changing amounts of money by succeeding with a racing or football accumulator.

With bookmakers such as William Hill and Ladbrokes continuing to expand and Betfair having acquired Blue Square in April 2013, it seems as though there will be plenty more industry news on the horizon, with more acquisitions and mergers likely.

Sportingbet were recently the subject of an acquisition by William Hill which saw their assets sold to the bigger bookmaker.

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