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Save Our Shirts: Paddy Power admit Huddersfield Town sponsorship prank!

Leigh Copson 19 Jul 2019

Surprise, surprise. Paddy Power’s ‘sash sponsorship’ of Championship side Huddersfield Town was one big prank – one that got the world of football talking.

The Irish bookmaker made its first shirt sponsorship deal with an English club when it was announced earlier this week that the company had inked a deal with the Terriers, who were relegated from the top flight last season.

The announcement of the deal coincided with the unveiling of the new strip and supporters – and football fans in general – were horrified by a design that saw the Paddy Power logos splashed across the jersey like a sash you would see at a Miss World pageant.



The players wore the new strip in a friendly against Rochdale this week, earning them a call from the Football Association regarding rules of shirt sponsorship, but the Irish bookie has now calmed the controversy by admitting it was a hoax, while revealing that it has “unsponsored” the club as part of the ‘Save Our Shirts’ campaign.

“Shirt sponsorship in football has gone too far,” Paddy Power managing director Victor Corcoran said.

“We accept that there is a role for sponsors around football, but the shirt should be sacred. So today we are calling on other sponsors to join the Save Our Shirt campaign, and give something back to the fans.

“As a sponsor, we know our place, and it’s not on your shirt.”


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Save Our Shirts: Paddy Power admit Huddersfield Town sponsorship prank!

Surprise, surprise. Paddy Power’s ‘sash sponsorship’ of Championship side Huddersfield Town was one big prank – one that got the world of football talking.

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