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November 2019's Favourite Bookmakers

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When you open an account with a bookmaker they will usually offer you an incentive, with some kind of welcome bonus. 

These can take many forms and it's important to know how each bonus works......


A deposit match bonus, as given by bet365, is probably the best kind of offer from the bookmakers as it instantly increases your betting balance and so your chances of making a profit are increased.

The bookmaker will ask you to enter a bonus code on registration and that will automatically qualify you for a the deposit match bonus. When you make your deposit you'll be credited with bonus funds of the same value and you can use them to place bets.

The advantage of the deposit match bonus funds is that they act like real money. You can use them for any bets, at any odds, and the stakes will be returned with any winnings. This means you can slowly build a bankroll with multiple bets and you don't have to worry about the odds. Once you've reached the wagering requirements the bonus funds and all winnings are turned into real cash that can be withdrawn.


Matched bets are the most common free bets offered by bookmakers and are very simple to claim. You open an account, make a deposit and first bet and the bookie will credit you with a free bet of the same value. 

This free bet token is not real cash and the stakes won't be returned but any winnings you make from it are paid in real cash and can be withdrawn without any turnover requirements.

More and more there are firms, such as Ladbrokes and William Hill, who offer not only a single matched bet but Bet £10 Get £30. This is the equivalent of a 300% bonus and will be credited in 3 x £10 free bet tokens, which gives you three chances to turn a profit with your matched bet free bets.


There is a third kind of free bet, it's far rarer but even better than either a deposit match or a matched bet, and it's called a No Deposit Free Bet. 

This is when a bookmaker offers a free bet upon registration with no deposit required. All you'll have to do here is register your account details and a credit or debit card (purely for identification purposes) and then you'll be given a free bet token. 

All winnings are paid in real cash and, if you're lucky, then you can build a bankroll out of absolutely nothing at all!

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