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Bookies backing Brit Awards to snub One Direction once again

One Direction (credit:Credit by bettingpro)

They may be the world’s largest super group but once again the odds from William Hill suggest that for the third year running One Direction will not win Best Group at the Brit awards.

As it stands Royal Blood are the 13/8 favourites with One Direction offered at 2/1. Coldplay, who have one of the best records at the awards, are 11/4 with William Hill.

Spokesman Joe Crilly told Bettingpro.com:

“One Direction have a history of getting snubbed at the Brit Awards and our customers expect this dismal run to continue.”

It looks like Ed Sheeran and Sam Smith will be fighting it out for two other major awards with Ed Sheeran 4/9 to win Best Album and the same price to win Best Male Artist.

Latest William Hill odds:

Best Group: 13/8 Royal Blood, 2/1 One Direction, 11/4 Coldplay, 6/1 Clean Bandit, 12/1 Alt-J

Best Album: 4/9 Ed Sheeran – X, 5/2 Sam Smith – In The Lonely Hour, 9/1 Royal Blood – Royal Blood, 9/1 George Ezra – Wanted On Voyage, 20/1 Alt-J – This Is All Yours

Best Male Artist: 4/9 Ed Sheeran, 9/4 Sam Smith, 8/1 George Ezra, 16/1 Paolo Nutini, 33/1 Damon Albarn

Best Female Solo Artist: 1/3 Paloma Faith, 5/1 Ella Henderson, 8/1 Jesse Ware, 10/1 F.K.A Twigs, 10/1 Lily Allen


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Bookies backing Brit Awards to snub One Direction once again

They may be the world’s largest super group but once again the odds from William Hill suggest that for the third year running One Direction will not win Best Group at the Brit awards.

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