In the past few years, betting on Entertainment or Special markets has become increasingly popular. The bookmakers used to add a Miss World or Eurovision Song Contest betting market as something of a novelty, although it is now big business, with customers looking to place bets on TV shows such as X Factor, Britain’s Got Talent and The Voice.
X Factor betting is very popular
X Factor is possibly the biggest entertainment show from a betting point-of-view despite the fact that customers are essentially betting on the outcome of a public vote. This can lead to surprise outcomes such as Will Young beating Gareth Gates in 2002 despite being the outsider.
When it comes to the X Factor, customers can get on which act will be evicted each week, the top male, female and group, along with the winning judge. A similar set of markets are available for similar talent contests such as Britain’s Got Talent and The Voice.
The Eurovision Song Contest is another popular entertainment event from a betting point-of-view, with customers trying to work out which country’s entry stands the best chance of winning. There are head-to-head markets where for instance you can bet on whether the UK will get more or less points than the Republic of Ireland.
Then there are shows like The Apprentice which are pre-recorded but sometimes have the bookies offering novelty bets such as which candidate will get Lord Sugar’s sizeable investment or whether the winner will end up forming a multi-million pound business.
Bet on BBC Sports Personality of the Year
Many people like to bet on BBC Sports Personality of the Year which is awarded to the best-performing sportsman or sports woman over the course of the year, although this is another contest decided by a public vote which can often see strange outcomes.
For instance, Ryan Giggs was available at 50/1 before claiming the award in 2009 as the nation decided to honour the Welshman for a long and decorated career, although second-placed Jenson Button was probably less than impressed considering he had just landed the Formula 1 title.
Lewis Hamilton is another F1 driver who finished runner-up on two occasions, although cyclists have a good recent track record, with Chris Hoy, Mark Cavendish and Bradley Wiggins having all won in the past few years. The last football player to win before Ryan Giggs was David Beckham.