Basketball is one of the most popular sports in the world and one of very few that is played at the top level in both Europe and America. The NBA is, of course, the most high profile basketball competition and it has been revolutionised for UK fans by live coverage from both Sky Sports and ESPN. There are now two or three matches being shown live on TV every night and that has led to an increase in support in the British Isles.
More than this, however, is the introduction of live streaming NBA basketball online by some of the world's biggest betting firms. Every match that is shown on Sky Sports or ESPN, plus allthe fixtures that aren't, are screend live online by the betting companies, who let customers view for free and bet in-play on the match.
Bet In-Play on the basketball and change your view throughout the match
That means that not only can punters make their selections on who will win, what the handicap will be or how many points will be in a game before 'tip off' but they can also change their position or wait until during the match to place a bet. The fact that the matches are being played late in the evening isn't an issue to the popularity of the NBA and it is a league that is only going to grow amongst UK fans, particularly with players like Luol Deng showing that English players can reach the very top level.
In some respects the UK is slightly behind the rest of Europe in its adoption of basketball as a top level sport. In Europe it has always been highly regarded with the top sporting institutions such as Barcelona, Real Madrid and CSKA Moscow all having basketball divisions that they treat as seriously as their higher profile football teams.
These clubs all play in domestic leagues in their own country but also in the European Super League or 'Euroleague', which is akin to football's Champions League. Sponsored by Turkish Airlines the tournament is growing in stature and is, like the NBA, beneifting hugely from live streaming service provided by bookmakers such as bet365. Every match is available to watch on a Tuesday, Wednesday and Thursday evening and that means that fans of basketball can both watch and bet on the sport almost every night of the week.