William Hill Bookmaker Review


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New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. #ad

William Hill Pros & Cons

  • Dozens of In-Play betting options every day
  • Plenty of live streaming options
  • An incredible array of markets
  • The user interface can sometimes feel cluttered
  • The casino and sportsbook are separate entities

Quite a few of today’s biggest names in online sports betting got their start in the 1990s or after. William Hill is one of the few exceptions. The company got its start nearly 90 years ago in the early 1930s and has been a fixture of the UK betting scene ever since.

In this review, we will take a comprehensive look at the state of William Hill today, including its main features, the quality of the user experience, the company history and the latest William Hill bonus offer so you can take advantage of their current Welcome Offer.

Sign-Up Offer and William Hill Bonus Code

As is the case with most online sportsbooks the William Hill sign up offer changes several times a year. As of this writing, they are offering one of the best you will find anywhere. All you have to do is open a new account and enter the promo code “H30”. Then make a first bet of £10 on any market with odds of 1/2 (1.5) or greater. Once that first bet has been settled William Hill will credit your account with 2 x £15 Free Bets.

Of course, with any promotion there are T&Cs and this is no exception. The Free Bets will be credited after your first qualifying bet is settled. You must use your Free Bets within 30 days of the date the qualifying bet is placed. And this sign up offer is not available if you deposit funds with PayPal, PaySafeCard, Neteller, Skrill, ecoPayz, Neosurf or the William Hill PLUS Card.


The William Hill mobile app, as well as their mobile and desktop websites, are all high-functioning, dependable, secure and jam-packed with every conceivable type of market. Some punters, however, feel that the company attempts to cram too much into the limited space.

Maybe it’s just a function of the colour scheme – which doesn’t make it easy to read some of the smaller print – or maybe it’s a matter of too many brightly coloured banners. But whatever the cause, we tend to agree with those who say they wish the company would simplify their look a bit for the sake of clarity.

Sign-Up With William Hill and Get Your £30 in Free Bets Straight Away

It couldn’t be easier to get your hands on £30 in Free Bets from William Hill. All you have to do is open a new account and make sure your first bet is at least £10 on any market with odds of 1/2 (1.5). Once the bet is settled you’ll receive 2 x £15 Free Bet credits.

  • Unparalleled coverage of UK, European and worldwide sporting events
  • Maybe the most payment and withdrawal options of any online UK sportsbook
  • Outstanding customer service

Promo Code: H30

Main Features

There are not many online sportsbooks that can boast the volume and variety of available sports and markets that William Hill can. If you can’t find a particular market on a particular sport here, chances are you won’t find it anywhere else. This kind of variety is what keeps William Hill at or near the top of the most popular UK online sportsbooks.

Some might peruse the list of available sports at any given time and think that they have seen bigger lists on other sites. But here’s the thing: William Hill’s policy is to only display sports that are in season or that have active bets available. So, for instance, you won’t see American Football listed during the NFL offseason. Other online sportsbooks list all the sports they cover all the time, whether those sports are currently active or not.

Another place William Hill really shines is with In-Play betting. On any given day you are likely to find several dozen In-Play betting options on various sports ranging from football to snooker to ice hockey and more. The company also offers plenty of live streams related to most major sports leagues and singular events of special interest.

How to Sign Up

Signing up for an account with William Hill is a straightforward process that only takes a few minutes.

Start by either downloading and installing the mobile app, or by opening the company’s mobile website.

In the top right-hand corner, you will see a “Join” button. Tap it.

On the first page of the sign-up form, you will be asked to enter your name, DOB, a valid email address, your mobile number and your postcode. Once you do that, tap the “continue” button.

After tapping the “continue” button you will be taken to page 2 where you will be asked to enter a username and password. You will then be asked to enter a security question and the answer. Next, you will be given the chance to set a deposit limit, although this is not mandatory.

At this point, you will be prompted to enter the William Hill Bonus Code. After that, tap the box stating that you are 18 years or older and that you agree to the Terms & Conditions of the site. Then tap the “Join” button.

That’s it! You now have a William Hill account. If you wish you can deposit funds into your account straight away so you can take advantage of the William Hill Welcome Offer of £30 in Free Bets.

William Hill Betting App

If you have a smartphone there is no reason why you should not be accessing William Hill by way of their outstanding mobile app. The app offers all the features and markets that their desktop site does with the added bonus that it loads instantly.

Navigation is intuitive and, on the whole, information is very well organised, considering how many sports and markets the company offers. You can do everything through the mobile app including opening a new account, make deposits and withdrawals, place bets, watch live streams, engage in In-Play betting and so much more.

We mentioned earlier that the colour scheme and preponderance of ads can sometimes make it difficult to clearly see the information you are after. This is true for both website and app and is the only downside worth mentioning.

Payment Methods

When it comes to payment and withdrawal methods there are few that can equal, never mind top, William Hill. Since the UK government outlawed using credit cards on gambling sites that option has been pulled from the table. But you still have at least 20 options for making payments and nearly as many for withdrawals. Here are your deposit options.


●        Skrill

●        Neteller

●        PayPal

●        MasterCard debit

●        Visa debit

●        Bank Transfer

●        InstaDebit

●        Trustly

●        Maestro

●        Dankort

●        Dogecoin

●        Cheque

●        Bitcoin Cash

●        Hipay

●        Klarna

●        PaySafeCard

●        Entercash

●        PugglePay

●        WebMoney

●        Yandex

As for withdrawals, all of the above apply with 4 exceptions. You cannot make withdrawals with PaySafeCard, Bitcoin Cash, Postepay or PugglePay. There is also a £10,000 limit on individual withdrawals. So if you win more than that you will need to perform more than 1 withdrawal.

William Hill Company Information

William Hill is considered by some to represent the gold standard of UK online sportsbooks. The company was founded way back in 1934 and today employs more than 16,000 people. The company pioneered online bookmaking and led the way to opening up the UK market to sports like American Football, Ice Hockey, Tennis and more.

Over the years ownership of the company has changed hands numerous times.  The original William Hill died in 1971 shortly after retiring from the business he founded and helped shape. Since then the company has been owned by Sears Holdings, Grand Metropolitan, the investor Brent Walker, Japanese investment bank Nomura, CVC Capital Partners and in 2020 was acquired by US-based global gaming brand Caesars Entertainment. Caesar’s, in turn, went on to sell William Hill’s non-US assets in 2021 to 888 Holdings, the parent company of 888sport.

Besides their online enterprises, the company own hundreds of brick and mortar betting shops throughout the UK. For some time they held the number 1 spot in the UK as far as the number of betting shops were concerned, beating previous number 1 Ladbrokes. Due to the covid pandemic the company was forced to close some of its betting shops.

The company also sponsors the William Hill Sports Book of the Year Award. This is an annual award given to the person that the company determines produced the most outstanding sports-related writing during the previous year. It is a much sought after prize that is coveted by sports journalists throughout the UK. The winner receives £30,000.

William Hill Pros & Cons

William Hill Pros

  • One of the most extensive selections of sports anywhere
  • An incredible array of markets
  • Lots of promotions related to numerous sports that change regularly
  • Plenty of live streaming options
  • Dozens of In-Play betting options every day
  • Nearly 2 dozen ways to deposit money

William Hill Cons

  • The user interface can sometimes feel cluttered
  • The casino and sportsbook are separate entities

If you are looking for an online sportsbook that has thousands of betting markets, covers all of the world’s major (and many of the minor) sports leagues, offers lots of rotating promotions on different sports, leads the industry in In-Play betting, and provides you lots of ways to make deposits and withdrawals, you should consider opening an account with William Hill.


Do William Hill Offer In-Play Betting?

Yes, William Hill offer In-Play betting. In-Play enables you to place bets during an event, whether it be a golf tournament, horse race, football match or something else. When it comes to In-Play betting William Hill are industry leaders and you will always find a wide variety of exciting In-Play options available 7 days a week.

Do William Hill Offer Daily Odds Boosts?

Yes, William Hill offer daily odds boosts. With William Hill, you have the option of choosing which markets on which football match or horse race you want to enhance. It’s a great way to ramp up the excitement and potentially earn yourself a huge payout.

Can I Live Stream Events On William Hill?

Yes, you can live stream events on William Hill. What’s more, where most sportsbooks require that you have a balance in your account to watch live streams, William Hill does not. All you need is an active account in good standing. The only exception to the “No Balance” rule is horse racing. To watch horse racing live streams you must have a balance of at least £1.

Do William Hill Offer Promotions On Sports Other Than Horse Racing And Football?

William Hill offer a mind-boggling number of promotions on both football and horse racing but that’s not all. They also offer regular promotions on tennis, golf, cricket and other sports. Their promo menu is changing all the time so make sure to check back with them regularly so you don’t miss any of the action.

Can I Use My William Hill Membership When Abroad?

You should be able to make use of your William Hill account in most developed countries, with a few exceptions. For instance, most Eastern European countries place significant restrictions on gambling sites, including William Hill. And, as is the case with most betting sites, William Hill is banned outright in some 3 dozen countries including Brazil, South Korea, Thailand, Turkey, Hong Kong, Saudi Arabia, South Africa and more.

Do I Get A William Hill Free Bet When I Sign-Up?

Yes, you do. William Hill currently offer £30 in Free Bets for new customers. All you have to do is open a new account and make your first bet of £10. Once the bet is settled 2 x £15 Free Bets will be credited to your account. The William Hill Welcome Offer changes several times a year and this is one of their best. So there’s never been a better time to open a new account.

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