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William Hill


Bet £10 Get £40 in Free Bets when opening an account at William Hill

Bet £10 Get £40 in Free Bets when opening an account at William Hill

Reasons to join William Hill

  • £30 in Free Bets from £10 First Bet
  • ACCA Protection
  • Best Odds Guaranteed
  • Daily money-back specials
  • Exclusive MAXBONUS promo code
  • Pick your own bets with #YourOdds
  • Weekly Free Bets in Free Bet Club
  • Could Offer More Live Streaming
  • Less In-Play Markets than Competitors

William Hill Review

William Hill are one of the world’s most popular bookmakers, having been established nearly 100 years ago and remaining a constant piece of betting industry furniture ever since. They offer a first-class betting service across a range of sports and the number of pre-match and In-Play betting markets available tends to surpass their competitors.

You can find over 200 pre-match bets for televised football games in tournaments such as Premier League and Champions League. 

New Customer Offer

William Hill will give all new customers £40 in Free Bets (3 x £10 Free Bets) when they register an account and make a first deposit of £10.*

*New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 4 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

Wagering Requirement

Your first bet must be placed on a selection(s) with single/cumulative odds greater than 1/5.


When it comes to bookmakers with experience, they don’t come any bigger than William Hill. The company was originally founded in 1934 and, like main competitors Ladbrokes, operate over 2,000 licensed betting offices in the UK. In addition to shops and online, Hills have a huge telephone betting operation and claim to now have over 500,000 customers.

William Hill is one of the most trusted betting brands in the betting industry and have been listed on the London Stock Exchange since 2002. The firm now have 18,000 employees based in the UK, Ireland, Gibraltar, Israel and Bulgaria. The sportsbook operation was transferred from the UK to Gibraltar in 2009, saving the company millions of pounds per year in tax.

Odds and Markets

It's hard not to be impressed by William Hill when it comes to pre-match and In-Play betting. On a typical day, you will find roughly 1,000 In-Play markets available on around 35 events across several sports. On a Saturday, Sunday or busy week day, these numbers can be doubled, with live wagering growing ever more popular with customers.

Football and horse racing are the flag bearers for Hills, with live streaming available for UK and Irish horse racing, while football fans are spoilt for choice when it comes to the sheer range of leagues covered. The number of pre-match betting markets is immense and you can even get stats pertaining to each match.

Other sports covered in more detail at William Hill include tennis, cricket and greyhounds. It's worth checking out their Virtual World where you can bet on virtual sports on a 27/7 basis including horse racing, football, cycling and motor sports.


The new and improved William Hill app has been undoubtedly worth the wait and constitutes everything you would find on the desktop site, all in one handy place at the end of your fingertips.

Available for download on both IOS and Android devices, the Hills app is well-organised, easy on the eye and offers quick and easy bet placement on hundreds of pre-match and in-play markets.

The home screen (as shown below) presents the key offers currently available, including money-back specials and spontaneous price enhancements for existing customers directly underneath the main menu.

The left-hand menu lists all sports in alphabetical order, navigating the user to the sub-section for their desired sport and listing all upcoming fixtures and in-play offerings.

Finding and placing a bet via the app could not be simpler, with football (as shown below) for example, categorised by various coupons and leagues to ensure the user does not have to trawl through a long fixture list to find their match.

The betslip appears on the right-hand side of the screen, with a second tab also displaying current open bets which may incorporate Hills' brilliant 'cash out' feature.

Account settings and deposit methods can be found at the top right of the screen, with further options to download William Hill's Vegas, Bingo and Live Casino apps listed on the top menu of the homepage.

This app is sufficient reason alone to get on board with one of the UK's leading betting brands, so that whether you're at home or on the move, thousands of markets remain at the tap of a screen.


The William Hill website has several horizontal menus, the main two of which showcase:

Products: Sports, Casino, Poker, Games, Vegas, Live Casino, Skill, Bingo, Virtual, Financials, Mobile

Main Sports: Football, Horse Racing, Tennis, Cricket, Greyhounds, Virtual World

You can also enjoy an additional 25 sports, including American Football, Basketball, Darts, Rugby Union and Rugby League.

Customer Service

Click on "Help" at the top of the William Hill homepage and you will be served up a range of options, with Live Chat, Email and Telephone the three main points of contact. 

You can also locate the Most Popular FAQ's and search for an FAQ if you can't find the answer you are looking for. 


There are many offers running right now at William Hill. Here are a selection of their most popular promotions.

Best Odds Guaranteed on every horse and greyhound race - every day!

When you place your bet with William Hill, take the price on your selection - and if the SP is bigger they will pay you out at the bigger odds! This offer includes Board Prices, William Hill Early Prices, singles and multiples as well as Showcast bets. For example, if you take 3/1 Early Price and your selection wins at 4/1, you get paid at 4/1!


There is some offers in promotions for LATEST William Hill PROMOTIONS


William Hill Bonuses

William Hill

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*Terms & Conditions apply. Gamble Responsibly. 18+.

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