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Register with Ladbrokes to get a £20 bonus when betting £5

Ladbrokes are one of the biggest betting brands in the world and offer some of the best bonuses

Reasons to join Ladbrokes

  • Best Odds Guaranteed
  • Daily money-back specials
  • Enhanced place terms on big races
  • Exclusive Channel 4 racing promotions
  • Exclusive Promo Code
  • Live betting in running
  • Live streaming of all UK & Ireland horse races
  • Reputable brand
  • Free Bet Stakes Not Paid with Wins
  • No Free Bet Club

Ladbrokes Review

Ladbrokes are a long-established player in the betting industry and there is plenty to like about the bookmaker fondly known as the Magic Sign. They have made great strides with their website so that it’s now quick and user-friendly and customers love betting with such a big and popular brand.

Ladbrokes’ main focus is on horse racing and soccer, something which means that they provide strong odds for both of these odds and a wide range of pre-match markets for the latter. They are also one of the few firms to offer live streaming of sporting events thanks to Ladbrokes TV, which enables customers to watch and bet on the action for free.

You can now enjoy a range of money back specials across lots of sports and these offers are prominently advertised on the Ladbrokes homepage. The Magic Sign also offer best odds guaranteed for several sporting events.

When you sign-up to Ladbrokes you are asked on the sign-up form whether you have a Ladbrokes Promotion Code or RAF/ID. Make sure you enter the MAXCASH50 code and you will qualify for up to £50 in exclusive free bets when you place your first bet..

New Customer Offer

Simply register today, place a bet of £5 or more on any sport and Ladbrokes will give you £20 in free bets.

Wagering Requirement
  • You must be aged 18 years or over to bet and participate in this promotion  
  • Correct promo code must be entered 
  • First bet must be made on the same day as registration 
  • Qualifying bet must be a single of £10 or more placed on any sport 
  • Only the win part of each-way bets qualify
  • In order to qualify for each Free Bet the initiating bet must be placed on odds of 1/2 or over.


Ladbrokes are among the biggest bookmakers in the world and one of the most reputable brands in the betting industry. In the UK, Ladbrokes have over 2,000 betting shops and are listed on the FTSE 100 Index. The company dates back to the 19th century, although the firm as we know it started in 1961 when a small number of betting shops were established in southern England.

They have now grown to the extent where they are major players in territories all over the world and that’s why you will find their website available in 25 different languages.

Odds and Markets

The ‘Magic Sign’ have competitive odds but also rely on brand and quality of service to bring in and retain customers. That said, this is an area which is starting to improve with one-day promotions where they might offer the best prices on every Champions League team on the outright market. While it is rare that Ladbrokes will be best price about a particular player, team or horse, you can guarantee a fast pay-out if your selection wins. It’s fair to say that, due to the huge UK shop presence, their racing product is superior to most of their competitors.

Football punters will be satisfied with the wide range of markets on the big matches, while they have a dynamic In-Play product for betting on football, cricket, tennis and rugby. They cater for a wide range of less-popular sports and also get a gold star for their volume of special markets. 

Ladbrokes also offer a wide range of money back specials every week, which means that losing bets are often refunded on the biggest sporting events. They might typically offer to refund losing First Goalscorer bets if a particular player finds the net during a game.


The website has improved greatly in recent years and is now not only one of the quickest in the industry but also has much better navigation when it comes to finding your bet. Ladbrokes highlight the top six daily sporting events on their homepage and also tend to have a football coupon of available sports available to place quick wagers.

The Live In-Play betting opportunities are also featured on the homepage, although the live streaming that’s available could be displayed more prominently (scroll down to see the Ladbrokes TV banner). Placing a bet is a nice straightforward business and you will usually get paid winning to your bank account within 48 hours of making a withdrawal.

Customer Service

Customer service is 24/7 and is very dependable, with staff very quick to respond to customer email queries. There is a comprehensive Help section which means you might find a solution to your query without contacting a member of staff. Otherwise, they are available by email or telephone to respond to your query.


There are many offers running right now at Ladbrokes. Here are a selection of their most popular promotions.

Best Odds Guaranteed on every horse and greyhound race - every day!

When you place your bet with Ladbrokes, take the price on your selection - and if the SP is bigger they will pay you out at the bigger odds! This offer includes Board Prices, Ladbrokes Early Prices, singles and multiples as well as Showcast bets. For example, if you take 3/1 Early Price and your selection wins at 4/1, you get paid at 4/1!

Money Back Specials

For example, Ladbrokes will refund losing first goalscorer bets in the Champions League clash between Milan and Barcelona if Lionel Messi scores two or more goals.

Ladbrokes Poker room has a $1,000 sign-up promotion - use promotion code MAXCASH50

Ladbrokes Bingo has a £50 free bet promo - use promotion code MAXCASH50

Ladbrokes Games has a £5 no deposit free bet promo for their Deal or no Deal jackpot edition game - use promotion code MAXCASH50

Ladbrokes Casino are currently running a special promotion where you can claim a £25 free no deposit bonus. This is in addition to the £200 free and 20 spins that every new customer can also enjoy when they sign up. Ladbrokes also have a great mobile casino product to play on your mobile phone - use promotion code MAXCASH50

Live Streaming Details

Ladbrokes TV is in the process of expanding its live streaming coverage. Currently, they offer live video streaming of all Racing UK and At The Races race courses.

Ladbrokes Mobile offers live video streaming of all Racing UK and At The Races race courses from your iPhone or iPad. For a minimum bet of £/€1 per race, you can watch and bet on the move. 


There is some offers in promotions for LATEST Ladbrokes PROMOTIONS


Ladbrokes Bonuses


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