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  • Bookies slash odds on Playstation 4 winning Console Wars12 June 2013

    Paddy Power has slashed the odds on Playstation 4 outselling the Xbox One in 2013 after Sony announced that it will retail for €95 less than its rival. The bookmaker has chopped the odds on the Playstation 4 being the top selling console in 2013 from 4/11 to 2/9 while the Xbox One’s odds have drift...

  • Bookies backing Amazon to lower FIFA 14 price31 May 2013

    Twitter has been ablaze with anguished football fans at the prospect of having to pay £89.99 for FIFA 2014 on the new Xbox One, although William Hill think that the figure quoted by Amazon is wildly inaccurate. Instead, William Hill have set their market at £60 and offer Even money that the price o...

  • Playstation 4 expected to outsell Xbox One in latest round of console wars22 May 2013

    Sony and Microsoft have revealed details of their new consoles and the bookmakers are expecting the Playstation 4 to prove more of a hit with the public than the Xbox One. With the battle lines being drawn between Sony and Microsoft ahead of the biggest console showdown in years, Paddy Power are be...

  • Big gamble on Hastings to become City Of Culture13 May 2013

    In the race to become UK City of Culture 2017, William Hill have seen another major gamble as the outsider, Hastings and Bexhill, has been backed in from 25/1 to 12/1. The bid remains a relative outsider, only ahead of Southend on Sea at 14/1 and East Kent at 16/1, but a lot closer to the action at...

  • Commander Chris Hadfield 12/1 for David Bowie duet13 May 2013

    You can back Commander Chris Hadfield to go to Mars at 10/1! Following months of entertaining tweets and videos beamed from the International Space Station, Commander Chris Hadfield signed off his time in Space with a tribute to David Bowie performing a cover of Space Oddity 230 miles above the ear...

  • Off The Ball backed to top iTunes chart with first podcast7 May 2013

    The Off The Ball team are due to record a series of podcasts in a partnership with the Irish Times and Paddy Power are betting that they will be a hit with iTunes listeners. Paddy Power are offering odds of 1/25 on the former Off The Ball team topping the iTunes podcast chart with their first show ...

  • Big gamble on Hull to be 2017 City of Culture6 May 2013

    William Hill have slashed the price of Hull being named as the UK City of Culture for 2017 after a run of money over the course of the weekend saw its price collapse. Originally offered at 14/1, Hull is now 6/1 fourth in the betting behind favourites Chester (4/1), Leicester (5/1) and Swansea Bay (...

  • Mila Kunis 6/1 for back-to-back FHM Sexiest Woman in the World titles4 May 2013

    Mila Kunis has been named FHM’s Sexiest Woman in the World for 2013, and William Hill are wondering if the “Friend With Benefits” and “Ted” star will top the poll again in 2014. William Hill have already chalked Mila up at 6/1 to win back-to-back titles, with her main threats thought to come in the...

  • Next Shell CEO betting - Simon Henry backed to take over oil giant4 May 2013

    Simon Henry is being backed to be named the next CEO of Royal Dutch Shell with 75% of all bets being placed on the favourite. Simon Henry is heavily backed to become the next CEO of Shell according to Ladbrokes. The finance chief has come in for support over the last 24 hours and is now the odds-on...

  • Bank Holiday weekend to be coldest ever?24 April 2013

    Bookmakers are betting on the May Bank Holiday being the coldest ever record with snow predicted across parts of England. Brits look set to shiver in snowfall in both May bank holiday weekends according to Ladbrokes.  In response to the news that the balmy temperatures are being followed by ye...

  • British summer weather odds - July 7/4 favourite to have hottest day of the year23 April 2013

    With the sun finally shining across much of the UK, bookmaker William Hill are betting on which month will produce the hottest day of the year – and those with little faith can have 25/1 it occurs in April!  For those with more optimism and expectations of a sizzling summer, William Hill predi...

  • London Marathon in pictures21 April 2013

    All of the best pictures from the 2013 London Marathon which was won by by Ethiopian Tsegaye Kebede but was memorable for a 30 second silence held for Boston. The London marathon is always a huge spectacle and the coming together of such a huge number of runners and spectators provides a ...

  • Niall Horan odds-on to confirm relationship with Zoe Whelan9 April 2013

    Paddy Power are taking bets on when One Direction star Niall Horan announces that he is in a relationship with Zoe Whelan. Paddy Power have today opened the betting on a number of Niall Horan and Zoe Whelan specials following reports that the teenagers are now an item. The bookie’s odds would sugge...

  • Man Booker Prize betting - Marilynne Robinson favourite for literary award4 April 2013

    Marilynne Robinson is the favourite to win the 2013 Man Booker Prize although French author Marie N'Diaye has been the best backed of the shortlisted candidates. Marilynne Robinson is the hot favourite to land this year's Man Booker International Prize according to Ladbrokes.  Fellow American ...

  • Bookies set to dodge White Easter disaster31 March 2013

    It looks like William Hill will be saved a monster payout on a White Easter with no early reports of snow in either London, Cardiff or Edinburgh. But some forecasts are suggesting that the big freeze could continue until May and William Hill are 9/4 that no weather station in the UK records a tempe...

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For many punters, ‘special’ markets are where they feel an advantage can be gained over the bookmaker. Although firms devote an increasing amount of energy on making sure their odds are as accurate as possible, they’re sometimes powerless to prevent certain shrewd players, especially if there’s inside information flying about. Bookies tend to counteract this by limiting the maximum stake on these type of markets.

The reality TV show Big Brother has become a popular betting event in recent years, with the Winner, Top Female / Male and Next Eviction the most regular markets. You can also bet on other ‘entertainment’ shows, such as Celebrity Come Dancing, the X Factor and of course the Eurovision Song Contest. Making a profit on the latter can often come down to calculating which c

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