Mansfield Town manager Paul Cox claims personal sentiment will have to be put aside in pursuit of play-off ambition when struggling Darlington visit Field Mill on Saturday.
The Quakers are struggling evermore financially since placing themselves in administration late last year, with their domestic form suffering as a consequence.
Darlo were deducted ten points because of their plight and sit in 17th position on the Blue Square Bet Premier table with 28 points.
The ninth-placed Stags, meanwhile, are on the up and on a six-game unbeaten run ahead of this weekend's encounter with boss Cox ready to kick on further.
"No matter what the situation is, as a football person, you don't like to see any other club struggling to stay in business," he told the Nottingham Post.
"We want to help them out how we can and I know our scout Paul Ogden paid to get into their game at the weekend rather than get a complimentary ticket.
"Every few quid helps and it will all be well received.
"But having said that, with other clubs playing in the FA Trophy, there is a huge incentive there for us to win.
"It's a massive, massive game. Psychologically, the rewards of victory are huge, to see us moving up to seventh at worst at this stage in the season.
"The players this week will have had a look at the table. They are not stupid and will understand what it means.
"But we have to go about it in the right way. People will look at Darlington's problems and will assume we will win.
"But you only have to look at how well they have done in their last three matches to see it will be difficult.
"They drew 2-2 with York on Saturday and only lost 3-2 at Hayes and Yeading and 1-0 to Fleetwood. Everyone has to understand that we will have to work extremely hard because there are no gimmes and no certain three points.
"If we go in with the right attitude, we are not a bad side and capable of getting results. But if we think we can just turn up, Darlington still have players like Bridge-Wilkinson, Rundle and Taylor who can make us pay."