William Hill has now taken so many bets that Paul will correctly tip the winner of the final between Spain and the Netherlands that they have cut the odds from evens to 10-11.

According to William Hill's Director of Media Graham Sharpe anyone who backed each of Paul's predictions with a £10 flutter so far would be £84 up, but if they had rolled the bets into an accumulator they would have won £1,426.

Graham Sharpe told Bettingpro this morning “Punters are superstitious creatures at the best of times - and many have favourite tipsters they like to follow, but they tend to be human, so this is the first time we've genuinely had punters coming into betting shops and asking staff about the predictions made by an octopus.”  

Visit William Hill's Paul the Octopus Betting market here

In a few hours aquarium handlers will ask Paul to decide on the winner of the third-place playoff between Germany and Uruguay by extending one of his eight tentacles towards one of two boxes bearing their flags. He will then be asked to decide which team will lift the trophy on Sunday.

To keep up-to-date with all the latest twists and turns as well as Paul's predictions fan our facebook page!