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Mobile Betting booms for Ladbrokes.com

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Ladbrokes has today revealed that it has already taken 4 times more bets via mobile internet on the 2010 World Cup than it did during the whole of Euro 2008.

Ladbrokes is giving away £25 free bets to all Bettingpro readers. Simply register using the code FREECASH and you'll get £25 free!

This rapid growth in mobile betting has been driven by the increase in smartphone ownership enabling swift access to betting opportunities from any location. The upsurge has seen Ladbrokes break the 100,000 barrier for bets taken over mobile internet services on a single event for the first time.

Ladbrokes launched the first fully functional iPhone betting application (registration and deposit included) during the World Cup and usage is soaring. To register the app go to Ladbrokes and create an account. Then you can download and sign-in to the app on the iTunes app store

The app is tailored to appeal to novice and casual bettors and uses graphics and gestures that make full use of iPhone functionality. The application has helped mobile internet overtake traditional telephone betting for the first time at a major football tournament at Ladbrokes.

Betting turnover on Ladbrokes’ mobile channels has doubled over the past 12 months and the rapid growth is set to continue as mobile internet access becomes more commonplace and the ease of access via dedicated applications like the Ladbrokes World Cup app increases. During the same 12 month period Ladbrokes has also seen a 6 fold increase in the number of its customers that bet exclusively via mobile internet.

Ladbrokes first launched a WAP mobile betting service in 2001 and followed this with the launch of downloadable Java application in 2005. In December 2009 it launched a web application for iPhones – a service which already accounts for over a third of its mobile turnover. In addition to sports betting Ladbrokes also offers a range of mobile casino and slot games on its existing mobile platforms.

John O’Reilly, Managing Director of Remote Betting and Gaming at Ladbrokes told Bettingpro: “Mobile betting and gaming is a significant growth area and smartphones, especially the iPhone, have dramatically improved the user experience. We’re delighted to be the first major bookmaker to launch a full betting application in the app store and we’ll follow this World Cup product with a range of other applications tailored to different betting and gaming audiences - the first being a tailored application for the next domestic football season.”

Register now for Ladbrokes Mobile Betting Application - use the code FREECASH as the Ladbrokes Promotion Code.

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Mobile Betting booms for Ladbrokes.com

Ladbrokes has today revealed that it has already taken 4 times more bets via mobile internet on the 2010 World Cup than it did during the whole of Euro 2008.

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