This is the third mobile application that Paddy Power has launched this year, following hot on the heels of a Web App for iPhones and iPod touches in June and an iPhone App in the iPhone Store in August 2010. 

Through the Android App, just like the iPhone App, customers can manage their entire online Paddy Power account. The range of Paddy Power specials available on the App includes money back specials, fallers insurance and early payouts among others. Clients can also open a new account, deposit and withdraw money. They can bet on the entire range of Paddy Power markets and the App even allows customers to place multiples

“At Paddy Power we feel that every customer should be able to have a great user experience using our mobile applications. We are really happy with the response to our iPhone App and now thought it was time to bring out an Android App for our customers. We have been offering sneak previews of the App to customers through our Twitter and Facebook profiles and the response has been phenomenal. We want all of our customers to have a great mobile experience, one that is just as good as they would experience in our shops or on our website. Mobile betting is now accounting for a significant proportion of all our betting since it was introduced. We have seen mobile turnover increase 287% in the first half of 2010,” said James Grimes, Product Manager at Paddy Power.

“After the success of our iPhone App launch we took all of our customer feedback to our partner Mobenga to help develop this Android App. It was particularly important that we cater for all those customers who were early adopters of Android. We put in a lot of effort to build the App to support Android back to version 1.6 and this allows us to provide the best mobile betting experience to over 90% of Android users.”

“With the premiership season in full swing we are seeing many of our customers taking the opportunity to bet on mobile while enjoying the action, and we are expecting this to drive downloads of the Android App. Keeping on top of new and developing technology will ensure Paddy Power remains a leader in this area,” said Grimes.

“We are continually looking around the corner to develop applications that are compatible with future technology. We are really excited by Android and other emerging channels to market. The engaging nature of this technology means that all of our paddypower.com mobile customers can experience our site and navigate easily from their handsets. We will continue to take advantage of these technologies to deliver the best betting experience for our customers.” said Grimes.