The Coca Cola Championship is a fantastically wide-open contest with at least a dozen teams in with a chance of winning the 2007/8 title. Bookmakers are in disagreement as to who should be favourite with Ladbrokes making Wolves their 5/1 jollies, bet365 having Charlton at the top of their market (6/1) and Blue Square going 7/1 about West Brom.

Unlike the Premiership, teams can afford to lose many games in the Championship and still win the league or be promoted. Sunderland were a case in hand last season, losing their first four matches before manager Roy Keane came in and led them to the top flight. Therefore, it's wise not to write off a team's chances too quickly in a division where anyone can beat anyone!

There's generally some great value to be found with this division, especially as bookmakers are more keen to focus on pricing up Premiership markets correctly (as more bets will be placed on the top league). It also regularly pays to back unfashionable clubs and swerve the 'big names' - they're in this division for a reason! An example of both could be found last season, with 'minnows' Colchester making Layer Road a fortress and 'big club' Leeds United being relegated.

You can also bet on any team to be promoted or relegated from the Championship with regular differences of opinion from the bookies generating value bets. Top Goalscorer is also a fascinating market, with the winner regularly being a big price before the start of the season. Again, the key is to avoid the obvious names.