The former Football Conference not only has a new sponsor in season 2007/8 - it's also been re-branded! Clearly bookmakers Blue Square are keen to make their investment felt at grassroots level and it's certain that betting on non-league is becoming increasingly popular. There's money made for the 'shrewdies' out there who are prepared to do their homework.

From the Premiership right down to the Blue Square Premier, firms make a habit of installing the better-known clubs as favourites. Besides laziness on their part, there is another reason for this - laziness on the punter's part! Many customers having a bet on the BSP, whether it form part of their antepost accumulator or otherwise, will plump for the likes of Oxford or Exeter rather than a Ebbsfleet, Histon or Droylsden. Therefore, the bookies incur liabilities and adjust their book accordingly, meaning the rest of us can grab some value as a result.

Many will remember Burton Albion's recent FA Cup heroics against Man United and it's certainly worth keeping tabs on the non-league teams who fare well in the FA Cup. This is because it's practically impossible for them to stay focused on the bread-and-butter of domestic competition when the game of the career is on the horizon!