Ireland’s largest bookmaker Paddy Power have today launched a new advertising campaign targeting overseas visitors as they arrive into the country through the nations largest airport.

Click on the picture to expand

The tongue-in-cheek campaign which will run over the next two weeks sees the bookmaker take over the baggage hall in the Arrivals area of Dublin Airport through the strategic placement of 42 illuminated posters.

The advertising campaign welcomes visitors to beautiful Ireland with the exception of people named Thierry. 

Paddy Power said “We’re a nation still reeling from last week’s controversial result in Paris so it’s refreshing to be able poke some fun back Thierry’s direction.  It’s a safe bet that he wont be travelling through Dublin Airport anytime time but if he does our adverts will be waiting!”