The Indian Grand Prix takes place on Sunday, with Force India’s Paul di Resta hoping to delight the home fans by finishing among the points
Ask most people to name Britain's Formula One drivers and they'd tell you Lewis Hamilton and Jenson Button without a problem. Tell them they'd forgotten someone, and give them a clue that he's Scottish, and they'd say that surely David Coulthard has retired now.
That's the measure of the impact that Paul di Resta has made on the wider public consciousness in his first full season on the grid. Next to none. But there have been growing signs that the 25-year-old from West Lothian has the potential to put that right. And if he's ever going to make an impact, then it's this weekend.
Di Resta has, not surprisingly, been the man in most demand this week from the news media ahead of the Indian Grand Prix. As one of the drivers for Force India, who's better to talk about the first F1 race on the subcontinent? And if there's ever a weekend when his bosses need him to come up with the goods, then this is the one.
He's certainly started by saying the right things. Give Force India time, he's promised, and they could be to India what Ferrari are to Italy. But there are indicators that both he and team mate Adrian Sutil are capable of delivering on the track as well as off it that could make the Scot worth backing for a points finish. He's currently 1.8 in a developing market, but look out for that to be better than even money as the betting intensifies over the weekend.
Di Resta, quite naturally, took time to settle to the regular race pattern of an F1 season, but he's grown with confidence as he's gone along. He's picked up points in four of the last six races now, and the single one he collected last time out in Korea was an example of how he's learned. With a team tyre strategy that had gone wrong he couldn't hold off Sebastien Buemi across the last couple of laps, but he made sure that dropping one place didn't turn into losing two and ending up out of the points altogether.
For good measure the team have been buoyed by the announcement by Subrata Roy, boss of their sponsors Sahara, that an additional 100m dollars of investment is coming into the cars. And by now they have long since shown that their Mercedes engine is reliable enough to give some consistency in performance.
All the early signs suggest the Buddh track is going to be quick - probably the second fastest average speed on the Formula One calendar. And that will suit Red Bull who will be looking to push Mark Webber into a strong finish because they are still eyeing up the 1-2 in the drivers' championship. At the risk of getting boring by reminding you again, Webber remains the value in the winner without Vettel market at 6.0.
But an accent on pace will also suit the Force India team, and perhaps by Sunday night the name of Britain's third Grand Prix star will be a little easier for most people to recognise.
