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William Hill become England sponsor ahead of Euro 2012

William Hill announce deal with FA (credit: GLYN KIRK/AFP/Getty Images)
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William Hill has agreed a two-and-a-half-year deal with The Football Association to become an ‘Official Supporter’ of the England football team, and ‘Official Supporter’ and ‘Official Betting Partner’ of The FA Cup. 

The deal with the FA, the first of its type for the betting industry, comes into effect on January 7, 2012 and continues through to the end of The FA and FIFA World Cups in 2014. The agreement features a wide and unique range of image rights, advertising and promotional opportunities.

Ralph Topping, Chief Executive of William Hill, told Bettingpro.com: “We have been looking for sponsorship opportunities from which we can reward and engage with our customers for the events they most enjoy. This deal with The FA will help us to achieve our objectives of developing the prominence of our brand and increasing market share in all our business channels. 

“Our ‘Official Betting Partner’ status of The FA Cup complements our existing partnership with the Scottish Football Association and our sponsorship of the Scottish Cup with which we are already extremely delighted and it becomes a welcome addition to our quality range of sponsorships within darts, snooker and racing. 

“The next two and a half years are an exciting time for UK football and we’re delighted to now be part of all of those events.” 

Peter Daire, The FA’s Head of Sponsorship added: “We are delighted to have William Hill on board. They have a strong track record in sports sponsorship and a considerable online and high street presence that will enable us to strengthen our communication platforms for England and The FA Cup. In return, William Hill will benefit from an association with two of the highest-profile football sponsorship properties in the world.”

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William Hill become England sponsor ahead of Euro 2012

William Hill has agreed a two-and-a-half-year deal with The Football Association to become an ‘Official Supporter’ of the England football team, and ‘Official Supporter’ and ‘Official Betting Partner’ of The FA Cup. 

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