See all offers

GET OUR TOP TIPS

FOLLOW BETTINGPRO

Betting News

IGIndex Virtual Reality Advertising Campaign - see it live!


UK spread better lands another first within industry with the use of a cutting-edge application to showcase its pricing technology  

To watch the ad - join IGindex

IG Index the UK's largest spread betting company is launching an interactive advertising campaign in partnership with leading augmented reality app, Aurasma, to support its "superior execution" campaign. The campaign, which starts today, will feature print adverts in The Times, City A.M. and The Evening Standard that come to life when viewed using the free Aurasma app on a smartphone. The adverts will trigger one of three videos explaining how IG's industry-leading dealing platform technology provides its clients with faster dealing and better prices.  

Aurasma will allow consumers to interact with the video elements of the campaign, which aim to explain the fundamental elements behind IG's pricing technology.  The campaign showcases an innovative use of technology within traditional advertising and also features the integrated use of search terms and videos throughout outdoor, print and online media placement.  IG are also using digital escalator panels across the London Underground network and Executive channel advertising in office complexes to  showcase the video content and interactive designs from the print campaign.

Commenting on the campaign, Tim Hughes, Managing Director of IG Index, said:

"We wanted to communicate how the technology behind our PureDeal platform consistently provides better prices for our clients. We chose augmented reality and Aurasma as both fit closely with our brand, as technology leaders within our fields. We think the result really brings to life and helps to demystify what sometimes can be a complex technical subject."  

Recent Financial Betting Articles

  • European equities set to open flat

    European equities are set to open flat as traders brace themselves ahead of the FOMC meeting. Debate over the longevity of the Feds bond purchase programme has fuelled much of the recent volatility in financial markets and traders will be hoping, at the least for some form of clarity about its futu...

  • Market Comment 17th June 2013

    A tepid start is expected in Europe as traders bide their time until this week’s main driver, the FOMC meeting, concludes and releases its statement. With the G8 focussed on Syria and domestic economic data taking a back seat, only a couple of meeting minutes from the RBA and BoE may punctuate what...

  • European equities set to open higher

    European equities are set to open higher as markets steady themselves ahead of next weeks FOMC.  Equities finished well off their lows yesterday as short term bearishness appeared to peak and a partial short squeeze took place. However, this doesn’t mark a turn around in sentiment and more of ...

  • European equities set to slump on the open

    European equities are set to slump on the open as persistent weakness in the US and Asia spills over. The sell off from the 22nd May high, although interspersed with a few upticks, is set to continue as the thought of a world without quantitative easing makes markets shudder. Despite some better th...

  • Fear of liquidity withdrawal intensifies

    European equity markets are set to open significantly lower as the fear of liquidity withdrawal intensifies.  The thought of a life with out a central bank backstop isn’t going down too well with markets at the moment. With the Fed trying to communicate some cloudy message about the tapering o...

  • Yen Dollar Trade of the Day

    The yen nearly 1% firmer after the initial announcement from the Bank of Japan making no major changes at its policy meeting.  Trade Yen Dollar at FXpro now There has been some feeling that the BoJ should address the rise in bond yields seen since their initial policy bazooka back in...

  • European equities set to open lower

    European equities are set to open lower taking their cue from a weak Asian session.  A flat finish in the US last night leaves traders looking to the Asian markets for a hint on sentiment and the lack of dovishness from the BoJ’s Monetary Policy Statement is set to put traders on a mildly bear...

  • European equities set to start the week on a softer footing

    European equities are set to start the week on a softer footing as they regain some composure follow Friday’s ramp higher and weak China data weighs. Following a large burst of volatility and indecision, with some traders some seeing a 175k print as a reason to sell whilst others bought, markets fi...

  • Afternoon rebound boosts European equities

    European equities are set to open higher follow an impressive afternoon rebound in the US. Although the positive finish is set to drag European indices higher on the open, the morning session is set to be one of hesitation ahead of the US Non Farm Payrolls and Unemployment Rate numbers. Most months...

More Stories

Recent Articles

  • Wuxi Classic Live Stream Schedule of Play - Thursday June 20

    Sixty-four becomes sixteen on Thursday as the third round commences in Wuxi, with a host of underdogs out to defy the odds in a bid to reach the Quarter-Finals of the season`s opening major ranking event.  Only five top 16 stars remain in the running to capture the title on Sunday, with the o...

  • 49s results - teatime & lunch time draws

    A new service has launched to give you instant access to 49s Lotto results  Ladbrokes Lotto has just launched. The site, which is run by one of the UK's largest bookmakers gives all readers the opportunity to check fixed odds lottery results at any time for any of the major lottery draws...

  • George North passed fit for Lions Test versus Australia

    George North has given the British & Lions a massive boost after declaring himself fit for the opening Test against Australia on Saturday. The Lions are gearing up for the first of three Tests against Australia and will be hoping to bounce back from their first defeat of the tour when they los...

  • West Bromwich Albion favourites to sign Carlton Cole

    Free agent Carlton Cole is considering an offer from a Premier League club, believed to be West Bromwich Albion. The former England striker, released by West Ham at the end of the season, could remain in the top flight, according to his agent Saif Rubie. West Brom have been credited with holding an...

  • Confederations Cup fixtures and schedule

    The first round of group matches in the 2013 FIFA Confederations Cup has been completed – and favourites Brazil, Spain and Italy have all made the starts they were looking for. This tournament, the final of which takes place in Rio de Janeiro on June 30, features the winner of the six FIFA-associa...

  • Nigeria v Uruguay tips – Luis Suarez to clip Super Eagles’ wings

    Uruguay will be looking to put their first win on the board when they face Nigeria in the Confederations Cup on Thursday night. There is no shame in losing to Spain, as Uruguay did in their opening match, but that result means there is pressure on them to take something from this match against the ...

  • Champions Trophy 2013 live streaming: England crush South Africa, enter final

    England romped to a convincing seven-wicket win over South Africa in the first semi-final of the Champions Trophy 2013. Chasing 176 for a win, England needed only 37.3 to romp home to a win, with Jonathon Trott guiding them through with an unbeaten 82. With the target so low and the pitch reasonab...

  • Ladbrokes offer best odds Arsenal and Liverpool on Premier League opening day

    Bookmaker Ladbrokes are offering best odds about five favourites on the opening weekend of 2013-14 Premier League matches, including Liverpool FC and Arsenal FC. Liverpool are 1/2 with Ladbrokes to beat a Stoke City side at Anfield led for the first time by Mark Hughes, and the good news for the ho...

  • 5 reasons why Nadal should have received top four seeding for Wimbledon 2013

    Our writer thinks Rafael Nadal should have been seeded in the top four for Wimbledon 2013. Here's why. The seedings have been announced for Wimbledon 2013 and Rafael Nadal hasn't made the cut for the top four. The reason for this is that Rafa made an early exit last year and this has held him ba...

More Stories

Tags

Share this with your friends

To:
From:
Your comments:

IGIndex Virtual Reality Advertising Campaign - see it live!

UK spread better lands another first within industry with the use of a cutting-edge application to showcase its pricing technology  

Read more »

Claim your free bet

Bookmakers
Casinos
Poker Rooms
Bingo Rooms
Games

Watch LIVE Now!

Full Calendar

Streams About To Start!

Full Calendar

Join the Bettingpro Community Today

Log In or Sign up

Facebook User?

You can use your facebook account to sign up with Live streaming sport.

Connect with facebook
Remember me.
Did you forget your password?

You Might Also Like