Cheryl Cole tipped to win against Megan Fox
The annual Sexiest Women awards betting markets have opened and the top contenders are Cheryl Cole and Megan Fox.
Girls Aloud star Cheryl came out on top 12 months ago and after another eye-catching stint on X Factor, plus an impressive debut as a solo artist, she is 1/3 with PaddyPower to retain her title. Paddypower are offering £30 free to all new users to bet on whether she will retain the Crown.
Magnificent Megan came from nowhere to be crowned champion in 2008 and the Transformers beauty is rated a 9/4 chance to go one better than last year's effort. However, weighing in against her is her Transformers performance.
Jessica Alba has slipped from first, to second and then third in the last three stagings, so it is hard to see her reversing the trend, but the Sin City stunner is next best in the betting at 12/1.
Britney Spears is another old favourite who bounced back up the charts to No 4 in 2009 but again there has been little of late to recommend a punt on her at 14/1.
Keeley Hazell has been a regular in the top five in recent years without ever quite landing the major prize, but she is 16/1 to put that right this time.
However, those looking for a dark horse may be more tempted by 18/1 for The Saturdays singer Frankie Sandford, who has just beaten off competition from Fox and Cole to top Zoo Magazine's 100 Hottest Bodies poll.