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Sam Attwater and Kerry Katona backed to win Dancing on Ice 2011

Katona 7/1 to win Dancing on Ice (credit: lloydi)
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Kerry Katona backed in from 10/1 to 7/1 with Ladbrokes after solid performance

Sam Attwater's odds of winning Dancing on Ice have been slashed by bookies Ladbrokes after only the first week as the Eastenders star put in an impressive performance on the show's opening night.

He is now 6/4 (from 5/2) to win the show as punters pile in hoping of landing another blow in Ladbrokes' reality TV markets.

Kerry Katona is also popular having been backed into 7/1 from 10/1. Early outsiders appear to be Steven Arnold who drifts to 66/1 from 33/1 and Elen Rives who is now a 50/1 chance.

The show enjoyed 9.3 million viewers on it's opening night and it's odds-on (1/2) to register above 9 million again.

Alex Donohue of Ladbrokes told Bettingpro: “We are already dreading our first well-backed TV favourite of 2011 romping home. We are cheering on anyone but Attwater & Katona and hope some of the outsiders find a new talent for dancing over night.”

Ladbrokes latest betting

2011 Dancing on Ice        
Sam Attwater - 6/4
Laura Hamilton - 4/1  
Kerry Katona - 7/1    
Jeff Brazier - 8/1  
Vanilla Ice - 8/1    
Jennifer Metcalfe - 10/1  
Johnson Beharry - 14/1  
Craig McLachlan - 25/1  
Chloe Madeley - 33/1    
Dave Vitty - 40/1    
Dominic Cork - 40/1  
Denise Welch - 40/1    
Elen Rives - 50/1    
Steven Arnold - 66/1  

Viewers next week

Over 9 million - 1/2
Under 9 million - 6/4

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Sam Attwater and Kerry Katona backed to win Dancing on Ice 2011

Kerry Katona in from 10/1 to 7/1 with Ladbrokes after solid performance

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