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Chloe Madeley 4/1 to replace Holly Willoughby on This Morning

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Madeley is also odds-on to become a reporter on the ITV show in 2011

Chloe Madeley is odds-on with Ladbrokes to be taken on a as a reporter on 'This Morning' in 2011.

Following her excellent performance on the ice, culminating in a third place finish her odds of taking over from Holly Willoughby when she goes on maternity leave have been slashed from 20/1 to 4/1 overnight. It's also odds-on (4/5) that she takes on a role as a reporter this year.

Despite the money for Madeley, Christine Bleakly remains the 2/1 favourite with Fiona Phillips just behind at 3/1. Kerry Katona is a 33/1 shot with hell raiser Charlie Sheen an unlikely 500/1 outsider.

Alex Donohue of Ladbrokes told Bettingpro: "Madeley confirmed her TV credentials with her credible performance on the ice and there's been money for her to fill in when Willoughby is off. If she doesn't take the presenters role then we're sure ITV will find her a job as a reporter."

Ladbrokes latest betting

To replace Holly Willoughby on This Morning whilst she is on maternity leave -

Christine Bleakly - 2/1
Fiona Phillips - 3/1
Helen Fospero - 3/1
Chloe Madeley - 4/1 (from 20/1)
Ruth Langsford - 10/1
Fearne Cotton - 14/1
Kerry Katona - 33/1
Peter Andre - 100/1
Charlie Sheen - 500/1

(dead heat rules apply, paid out on official announcement or presenter who appears to take like-for-like role)

Chloe Madeley to be a reporter on This Morning in 2011 - 4/5

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