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Bookies Cheer Best Ever Eurovision Result

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The gambles on Blue and Jedward never looked like landing at this year’s Eurovision and saved bookmakers an industry wide payout of well over £15 million.

Eventual winners, Azerbaijan, were one of the favourites, being priced at 10/1, however, their victory still resulted in a £1.5 million profit for William Hill. Betting turnover on Eurovision was up by over 100% on last year’s. 

“We were biting our nails as Jedward moved up the table and Blue momentarily topped the table. We are now toasting our greatest ever Eurovision win,” said Hill’s spokesman Joe Crilly.

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Bookies Cheer Best Ever Eurovision Result

The gambles on Blue and Jedward never looked like landing at this year’s Eurovision and saved bookmakers an industry wide payout of well over £15 million. 

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