Pretty Dubliner Noirin Kelly appears to be ‘undie-scrutiny’ with some Big Brother fans requesting odds on the Irish housemate becoming a lingerie model when her stint in the house is over. Paddy Power are quoting 8/1 that Noirin will become a lingerie model for her former employer Dunnes Stores when she leaves the Big Brother house.

The quirky sixteen have only been in the house less than 24 hours, but already this year’s Big Brother contestants are making a big impression on punters according to Paddy Power.

The bookie had expressed concerns earlier in the week that this year’s series could be a big disappointment with regards to viewing figures and number of bets placed. Last night’s launch show drew the lowest ever audience for a live BB show pulling in just 4.79m compared to last years 5.31m. But, all might not be lost for the longest running reality show.

In the 15 hours since the show launched Paddy Power have taken in over €20,000 on the series. If that trend continues, the bookie could see more than €1.8m wagered on this years show.  

Sharon McHugh, spokesperson for Paddy Power told Bettingpro this afternoon

"The viewing figures might have been down but so far the betting hasn’t been too bad on this year’s Big Brother. We’ve seen plenty of patriotic punts for the only Irish housemate Noirin but it’s bi-sexual Brazilian student Rodrigo that’s proving to be a huge hit with punters and he’s currently our biggest loser on the book.”

The largest bet placed so far on 25 year old Dubliner Noirin was €100 at 25/1, while the largest bet placed so far on Rodrigo has been €750 at odds of 4/1. Noirin’s odds have since been shortened to 14/1 following support for the former All-Ireland athletic champion.

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