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Paddypower's Cheltenham Ad is the World's Largest Billboard

"It's a monument to Cheltenham" - Paddy Power

The colossal Paddy Power sign is 270ft long eclipsing the previous world record holder which stood at 160ft long and also dwarfs the iconic Hollywood sign in Los Angeles.

As well as being the world's longest sign, the giant Paddy Power sign stands at 50 feet - making it taller than three double-decker London buses stacked on top of each other.

The sign dwarfs the giant Hollywood sign in Los Angeles which stands but both have a sense of drama according to Mr Power.

"There's more drama in Cheltenham than the whole of Hollywood combined," said Mr Power,"so it might as well have a sign as well."

"If you think it's a blot on the landscape, a lot of people think it looks quite nice.

"I think it looks great - I'm very proud of it.

"I love Cheltenham - it's my favourite place in the world. It's not meant to be a blot on the landscape - it's just a sign

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