Betfair launches in-running betting on Australian horseracing Visit Betfair Save For Later Posted by Pete Culshaw 10 Oct 2008 Tweet Progression of odds at the 2007 Melbourne Cup (click to enlarge) Related Articles See all Betfair news Share it Pin It At a product launch today at Crown, Betfair announced it would begin offering regular “in-running” betting on Australian horseracing. From this Saturday, Betfair punters will be able to bet live, online on Australian horseracing while a race is in progress. To begin with, in-running betting will be offered on all Group races in Australia. Made possible by its unique, dynamic person-to-person exchange platform, live in-running betting has transformed the betting landscape in the UK and Europe. Offered with great success on European markets by Betfair for some years, in-running betting activity now accounts for around 20 per cent of all money traded on UK horseracing. As Betfair’s Australian horseracing market depth and popularity continues to grow, the in-running product now promises to deliver similar benefits to customers betting on Australian horseracing. For the first time, Australian punters will have the ability to bet after they jump and right up to the winning post, creating a completely new aspect of horseracing and bringing excitement to the Australian betting landscape that did not exist previously. Betfair Australia’s CEO Anthony Klok said: “The in-running product will be a boon for the racing industry. With the concept comes a host of new ways to bet, stimulating interest in racing. “We’ve been looking forward to offering this product to Australian punters on our local product for some time. Evidence from the UK suggests it’s a favourite with the punters and ultimately a great driver of interest Click here to go to Betfair Read our Betfair review £20 risk-free bet plus £1000 cashback Like Like Post to wall 476 Reads All Betfair News Recent Betfair Articles Betfair iPad app launched01 May 2012Betfair has released the latest version of its iPad app, with a host of new features including the Befair new Bet In-Play platform launched10 Mar 2011Befair is launching its new Bet In-Play platform with a range of enhanced features to make it a mor Olympiacos Arsenal Betfair tips08 Dec 2009Zico's pragmatism may just be enough to frustrate Wenger's idealism. Liverpool v Man Utd Betting: Over 2.5 Goals or Under 2.5 goals?23 Oct 2009Fernando Torres is currently rated 50/50 to play against Manchester United on Sunday and his presen Arsenal v Celtic Betfair tips18 Aug 2009Arsenal's 6-1 thrashing of Everton was arguably THE performance of the first day of the Premier Lea British Open Picks15 Jul 2009Tiger to roar back to major winning style, Norman to storm the seniors, McIlroy to make no bones an More Stories Recent Articles State of Origin betting - big gamble on New South Wales upset23 May 2012Punters with online bookmaker Sportsbet.com.au are warming to a New South Wales upset at the Etihad Francesca Schiavone v Mirjana Lucic - WTA Strasbourg live stream23 May 2012Francesca Schiavone will take on Mirjana Lucic on Wednesday for a place in the quarter-finals of Marion Bartoli v Urszula Radwanska - WTA Brussels live stream23 May 2012Marion Bartoli will face the challenge of Urszula Radwanska in the second round of the 2012 Brussel Dominika Cibulkova v Yanina Wickmayer - WTA Brussels live stream23 May 2012Dominika Cibulkova will meet home favourite Yanina Wickmayer in round two of the 2012 Brussels Open Nadia Petrova v Tsvetana Pironkova - WTA Brussels live stream23 May 2012Nadia Petrova and Tsvetana Pironkova will meet on Wednesday in the second round of the 2012 Brussel Agnieszka Radwanska v Lesia Tsurenko - WTA Brussels live stream23 May 2012Top seed Agnieszka Radwanska will face Lesia Tsurenko in the second round of this year’s Brussels O More Stories Tags Australian Racing, Melbourne Cup