Sportsbet (www.sportsbet.com.au) claim to be ‘Australia’s Number 1 Betting Agency’ on their website and it’s easy to see why.

If you enjoy betting on Australian horse racing or greyhound racing, then there is no better online bookmaker than SportsBet. They not only cover every meeting under the sun (Down Under), they also provide such a comprehensive package that you’re almost overwhelmed by all the betting options at your disposal. The City Best Plus offer means that customers will always get paid out at the best odds and they can also land some extra cash through an exciting tipping competition available to all customers.

However, as mentioned, SportsBet will need to broaden their horizons if they are to encourage more overseas business. The soccer betting is pretty limited and many of the other sports listed only receive token coverage. However, the cricket and tennis markets / pricing illustrates that they have got the potential to produce tight lines for several other sports. 

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Background

Sportsbet claim to be ‘Australia’s Number 1 Betting Agency’ on their website and it’s easy to see why. They have a website jam-packed with sports, markets, odds and special offers, with lots of promotions available for new and existing customers alike. Sportsbet is Australia’s oldest licensed bookmaker, with young chief executive Matthew Tripp at the helm, having sold off previous betting companies that he has established.

Sportsbet has operated in Australia for more than 14 years and is licensed in the Northern Territory by the Northern Territory Racing Commission (NTRC). Sportsbet accepts wagers on Australian and international horse, harness and greyhound racing as well as all manner of local and international sporting, political and entertainment events. City Best, Country Best, Fixed Odds, Top Fluc, SP, Quinellas and Trifectas are available for thoroughbred racing and harness and greyhound are paid at Home Tote.

Odds and Markets

It’s fair to say that racing is Sportsbet’s biggest driver of customers, with a fantastic service being offered for horses and greyhounds. The markets are predominantly focused on Australian racing, so anyone wanting to bet on the 3.10 at Yarmouth will be disappointed. As mentioned, the other sports are kept separate, with roughly 25 available. While it’s an impressive spread, there isn’t a great deal of depth to the coverage, with just a smattering of markets available for the upcoming Champions League games at the time of writing. Once again, you should ‘think Australian’ for the best offerings, and that means Aussie Rules football, tennis and cricket.

Odds-wise, the lines are pretty tight, although it’s easy to do if the WDW market on a football match is the only one being offered. Full marks for including a form guide next to each match being played, which includes a graph which details each team’s performance that season. Sportsbet also provide a tipping competition for their customers, offering extra value, while for racing, they offer something which is described as City Best Plus. This is similar to Best Odds Guaranteed, where the customer receives the better of the dividends declared by the three Australian TAB’s or the Starting Price.

Website

The website is what you might describe as ‘no frills’, although this is by no means a negative comment. Rather than trying to include snazzy flash graphics, Sportsbet keep things nice and simple, with the sports listed in a left-hand menu, the main events neatly profiled in the centre of the homepage and all the latest promotions boxed neatly on the right-hand side. Below the fold, you’ll find a news feed which predominantly focused on Australian sports.

Like several other firms, Sportsbet try to keep their racing and other sports separate, thus reflecting their customer requirements. Clicking on a particular sport in the left-hand menu produces something of a surprise in that the menu disappears and is replaced by further categories. It takes another few clicks to reach the market that you want, although the odds are all presented nicely and placing a bet is a relatively straightforward business. Sportsbet also deserve credit for providing detailed information on their promotions, rather than tucking them away somewhere obscure.

Customer Service

SportsBet offer an impressive array of information to ensure they’re on hand to deal with any queries or issues. They have separate phone numbers for general queries or ones that are devoted to qualifying for a free bet. Live chat is also available, although they do lose marks for not providing 24/7 customer service, something that will have to change if they have aspirations to appeal more globally.

Customer Service Email

support@ sportsbet.com.au

Customer Service Telephone Number

+61 8 8982 6310

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Live Streaming Details

Watch live UK races with Sportsbet
Sportsbet's brand new Bet & Watch feature enables Australian members to watch UK horse racing online from the comfort of your home.

Simply login, place a single bet of $5 or greater and click on the 'Watch Live' button at the top of the page you placed your wager. 

The following tracks are covered by this service:

Aintree
Ayr
Bangor-On-Dee
Beverley
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Cheltenham
Chester
Epsom Downs
Goodwood
Hamilton Park
Haydock Park
Huntingdon
Kempton Park
Ludlow
Market Rasen
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Newbury
Newmarket
Nottingham
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Redcar
Salisbury
Sandown Park
Thirsk
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York