m88.com have a captivating website and will certainly appeal to customers who like betting on football to tight margins, especially on the Asian Handicaps. It’s hard to compare this site to a Ladbrokes or bet365 as it’s clear that the aim is to appeal directly to punters in south-east Asia, so it may not be to everyone’s liking in Europe. However, the site loads quickly and the In-Play service is pushed to the forefront which gives a dynamic feel. Perhaps the next step for them will be to separate the live betting from the pre-match odds to provide more of a distinction.

A horse racing section has been rolled out to broaden M88’s appeal further, with the operator also covering tennis and basketball pretty extensively. Although the odds are always competitive, customers may have to look elsewhere for stronger coverage of non-football events, although the advantage of being a customer at this site is that you can enjoy a huge range of casino and games products, which the company are keen to push with a ticker on the sportsbook page!

M88 has a registered address in Manila and a license from Cagayan Economic Zone Authority. It purports to be Asia's leading bookmaker, with staff of over two hundred. In addition to the sportsbook product, they also provide casino, keno and poker to their customers and their site is available in English, Traditional Chinese, Simplified Chinese, Vietnamese, Korean, Malaysian and Indonesian. 

Previously, the operator was known simply as Mansion, starting off by offering sports betting, casino and poker, before closing down their sportsbook offering an setting up an exchange. With this also not taking off, they have moved in the direction of south-east Asia, hoping to capitalise on the growth of betting in this particular part of the world.

If you’re a fan of Asian handicap betting, then you’re in luck at M88, who go to town on the full-time handicap and over / under goals. As you might expect, there are regular match odds available for a wide range of matches, although they offer a half-time market alongside the full-time market so make sure you opt for the right one! The odds are fairly tight, with the operator betting all the big football matches to around 106%, while the Asian Handicaps are roughly 104%.

Football is clearly their biggest sport, with hundreds of markets on show at any given time, although it appears that horse racing has recently been launched and that includes the top UK meetings. Tennis and basketball are the other sports that receive decent coverage, although what’s certainly worth a mention is M88’s In-Play betting service. Almost always covering a soccer game, the odds update in real-time and it looks really dynamic, although the times next to the matches can be confusing. Nevertheless, when you’re covering Jordan Under-19 v Yemen Under-19, you know you have something of an edge!

As you might expect with an operator targeting south-east Asia, there’s lots going on with the homepage, with two flash movie players promoting things like live horse racing, live casino dealer, keno and slot machines. Some sense of order is restored when clicking through to the sportsbook, where the latest In-Play events are thrust in front of the consumer. However, the fast pace of the site continues to be relentless, with scrolling ticker promoting keno and mobile products. 

As per the norm, M88 have a left-hand menu covering all available sports, although they feature markets as sub-sections rather than particular league or countries. This approach is novel, although it might involve you having to scroll down a big page of odds to find your particular wager. The team names and odds are nicely presented, while the inclusion of stats next to each fixture ensures that you have the tools at your disposal to make an informed decision. Placing a bet is reasonably straightforward, with ample payment solutions available which is especially important when targeting south-east Asia.

No Limit - Keno 0.6% SUPER Cash Rebate
Members are entitled to 0.6% rebate based on their total amount wagered in M88 KENO. There is no maximum payout limit on the rebate! The more you bet the more you get.