Boylesports has been established since 1989 and they have quickly grown into Ireland's largest independent bookmaker. Although this is partly due to the flotation of Paddy Power, there's no denying that they have ballooned as a company since going online in 2001, especially in 2006 and 2007.
Like their main Irish rival, managing director John Boyle is keen to nurture a sense of customer loyalty through competitive products and a top class level of service. This is a bookmaker now making waves in the UK as well as Ireland, with customers enjoying competitive odds across a wide range of sports and the horse racing service available is particularly competitive.
Naturally, Boylesports stay true to their Irish selves by focusing on a lot of Irish sports, while a lot of the betting specials might relate to the Irish football or rugby union team.
New Customer Offer
Any new customer who places their first bet of at least £20 will be given a free bet up to the same value.
Place your 1st bet of £20 or more today and Boylesports will give you a free matched bet up to the value of £20.
The free bet will be applied to your account on a 'next day' basis e.g. if you place your first bet today, you will get your free bet into your account tomorrow.
Use promotion code MAXIMUMBONUS to get the full bonus.
To qualify for the full £/€20, your initial selection must be placed on odd greater than evens.
Boylesports has been established since 1989 and they have quickly grown into Ireland's largest independent bookmaker. They have ballooned as a company since going online in 2001 and managing director John Boyle is keen to nurture a sense of customer loyalty through competitive products and a top class level of service.
There are over 800 employees based at their headquarters in Dundalk, with the company having come a long way from the original betting shop business. Boylesports are regulated by the Isle of Man government and are now a leading player in the UK betting industry.
Odds and Markets
It must be said that the Irish firm bet to very competitive margins on football and racing, although perhaps less so on some of the fringe sports that they offer. They often make amends in this area by offering enhanced place terms such as ¼ odds for the first 6 places on the major golf tournaments. For the high-profile soccer matches, you'll often see them taking a stand-out position on a favourite such as Chelsea or Barcelona as they strive to grow their market share on pricing.
Although football and horse racing are the bread and butter, there are a range of other sports covered, including Irish ones such as GAA Football and GAA Hurling. Boylesports have really improved their depth of coverage for many of these sports, with the range of markets available for American football, tennis and basketball particularly impressive.
The Boylesports website really has come on leaps and bounds in the past two years, with the powers-that-be recognising that their online offering has to be slick, quick and user-friendly. The homepage is crammed with betting information, with racing and football events or promotions featured on a rotating graphic, while comprehensive lists of meetings and matches are stationed underneath this. There is a live betting window on the right-hand side underneath the betting slip.
There are quick links on the left-hand menu which takes the customer through to either live betting, racing or football, with the In-Play section retaining the look and feel of the pre-match sections of the website. Therefore, there are others that do live betting better than Boylesports, with the customer needing to manually refresh the page to make sure they are viewing the latest odds. However, placing a bet couldn’t be simpler and the same goes for multiple bets.
Customer service is 24/7 and, with live chat readily available, and their telephone and email support is generally quick and reliable.
Customer Service Email
Customer Service Telephone Number
0800 22 00 66
Sign Up Offer
Boylesports offers all new customers £20 of free bets. Use promotion code MAXIMUMBONUS to get the full bonus.
Enhanced Places on Big Sporting Events
Boylesports are the sort of bookmaker that will offer each way 1/4 odds a place 1-2-3-4-5-6 for the golf majors every year, along with the Grand National and other sporting events where there is a big field and customers want more value.
Every Second Counts - Football and Racing
This is a really good promotion which means that customers backing a horse to win a race or a football player to score the first goal will have their stake refunded if the horse / player doesn't win / score first but finishes / scores second.
Best Odds Guaranteed - Horse Racing
Take an early or a board price on any UK/Irish horse race and if the starting price (SP) is greater, Boylesports WILL PAY THE BETTER PRICE!
200% Sign-Up Bonus Up to $600 at Boylepoker
Open a Boylepoker account today and the more you play, the more we pay. It's very simple - on your first transfer to Poker greater than $10, you will qualify for our massive 200% match up bonus. In order to claim the maximum $600 bonus, you will need to transfer $300 on your first transfer to Poker!
Up to £500 free when you register at the Boylecasino
Deposit for the first time at Boylesports Casino using our latest VIP Sign up offer and we will instantly credit you 50% extra, up to £/€500! Use promo code: VIP500 when making your deposit and your free cash will be awarded to your account.
Live Streaming Details
Boylesports offer live streaming of every race in the UK and Ireland thanks to their agreement with ATR and Racing UK. It means that customers simply need to place a small bet to get access to live pictures of the race they want to watch.