Summary
Blue Square was launched in May 1999 and has grown into one of the biggest online British betting companies.
It is well worth opening a Blue Square account to ensure you have a reliable competitive bookmaker with whom to bet. They tick all the right boxes in terms of prices, range of markets and customer service, although their focus is very much on UK-based events and the website is only available in English.
That said, they do everything pretty well and will be especially popular with customers who like to bet on UK and Irish horse racing, especially as they show live streaming of the racing from Racing UK tracks. There are regular promotions for existing customers and they also have a leading mobile product which contains many of the features available on the website itself.
New Customer Offer
New customers can qualify for a free £25 bet when they sign up with Blue Square.
The new sign up promotion
Bet up to £25 and Blue Square will match your bet up to £25
- Open a Blue Square account and make a first deposit
- Place a bet of at least £5 on any sport
- Blue Square will match your bet with a free bet up to £25
Wagering requirement
Qualifying bets must be win, single or multiple bets placed at odds of evens or greater.
Background
Blue Square was launched in May 1999 and has grown into one of the biggest online UK betting companies. In January 2003, the company was acquired by Rank, a leading UK entertainment and leisure company. They now claim to have over 1 million customers and the company have expanded their product offering to include games, poker, casino, bingo and blackjack.
This bookmaker also power the odds that you will currently see at 888sport and have pioneered a horse racing iCard which presents all the markets, odds and information in a standalone page.
Join Blue Square now!
Visit Blue Square now
Odds and Markets
With regard to football and racing, Blue Square generally play it quite safe when it comes to their prices. They can rarely be accused of having poor margins but, by the same token, to see them have a stand-out price on a big race or football match is unusual.
However, they tend to excel when it comes to creating pre-match markets on football, tennis and rugby, offering something for everyone with some imaginatively crafted markets. They also offer a good range of special and novelty markets which work very well for PR purposes and encourages plenty of new customers to use the site.
Website
Blue Square should be congratulated for upgrading and improving their website on a far more regular basis than most of their competitors. This means that the site always looks clean, fresh and is user-friendly. Markets are easily accessed from the left-hand margin and are well-presented; giving the customer total confidence they are betting safely and securely.
Live betting opportunities feature at the top of the homepage and Blue Square are certainly on the money when it comes to promoting the biggest sporting events a little further down the page. The bet slip is permanently on view so that customers can see the selection(s) that have been added to it, while their racing service comes into its own thanks to the iCard and the fact that live racing streaming can be viewed at Blue Square.
Customer Service
The customer service is 24/7 and Blue Square have live chat, email and telephone support available. There are also a list of comprehensive FAQ’s available at the website, so they score very highly in this department, especially as staff are very quick to respond to emailed queries and also helpful over live chat and telephone.
Customer Service Email
support@bluesq.com
Customer Service Telephone Number
0800 5870500
Sign up offer
New customers can qualify for a free £25 bet when they sign up with Blue Square.
The new sign up promotion
Bet up to £25 and Blue Square will match your bet up to £25
- Open a Blue Square account and make a first deposit
- Place a bet of at least £5 on any sport
- Blue Square will match your bet with a free bet up to £25
Promotions
£100 Caption Competition
Submit a funny caption for the chance to win a £100 free bet in the Blue Square weekly Caption Competition.
£100 Welcome Deposit Bonus at Blue Square Casino
Deposit and play with Blue Square Casino and Games and receive up to £100 free when you make your first deposit. Start playing our fantastic games from as little as 1p!
Live Streaming Details
Blue Square streams live UK horse racing at their site, with customers simply needing to place a £1 bet on the race that they want to watch.