Quick Facts

188bet offers all new users a free bet when they join the new bookie



188Bet Review

 
 
   8/10

188Bet are keen to get a slice of the highly-competitive UK market, securing sponsorship deals with Bolton Wanderers and Wigan Athletic, two of the smaller Premier League clubs. This will not only get them seen in Great Britain but also associate them with the global phenomenon of English football.

In addition to an English language website, they have also created versions for China, Hong Kong, Thailand and Vietnam, thus highlighting that they're in the hunt for customers in south-east Asia. But does their product have the necessary clout to make an impact in these territories?

 

 

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 Screen Shots

Hits

  • Fantastic odds, including betting to less than 1.5% on Asian Handicaps for top Euro football leagues
  • Excellent customer service, available 24/7
  • Superb In-Play coverage

Misses

  • 188Bet need to look at seperating out their In-Play markets from the pre-match betting section
  • They only offer a limited number of sports and, aside from soccer, the number of markets is quite small
  • They are relative newcomers and therefore might struggle to command players trust as much as some of the well-established brands

Summary Review - 188Bet

There are a lot of things to like about 188Bet, with their competitive odds and In-Play betting clearly the two stand-out features. However, in both cases, the company could do more to make them more user-friendly to customers.

In the case of the live wagering, this deserves a designated area on the website rather than it being blended in with the pre-match markets, otherwise it's not immediately clear that some of the matches are taking place and others are yet to begin. Nevertheless, they deserve credit for having the traders or trading facility to ensure that they bet to competitive margins, especially on the top European leagues.

188Bet now need to look at how to appeal to a broader audience. While soccer is now the number one sport for betting, it doesn't mean it's everyone's cup of tea, with a limited range of other sports markets meaning that those wanting to bet on tennis or cricket will quickly look elsewhere. The customer service is particularly strong and it's encouraging to see a bookmaker new to the UK market not only emphasising their fantastic odds but also looking to help users with technical or betting-related queries. It must also be noted that their website is speedy and reasonably user-friendly.


Read the full 188Bet review



 Quick Facts
 Name 118Bet
 Web site 188Bet.com
 Established 2006
 Country United Kingdom
 E-mail See site for details
 Telephone +44(0)203 286 9991

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