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  • Britain's Got Talent betting news - Band of Voices new second favourites19 May 2013

    Band of Voices are the new second favourites to win Britain's Got Talent after wowing the judges on Saturday night. Band of Voices are now the second favourites with Ladbrokes to win Britain's Got Talent The five-piece band wowed both the judges and bookies on Saturday night and the act are now giv...

  • WWE Extreme Rules betting – John Cena odds-on to beat Ryback19 May 2013

    WWE champion John Cena is a big odds-on favourite heading into tonight’s bout with Ryback at Extreme Rules. Cena will be defending the WWE title for the first time since defeating The Rock at WrestleMania 29 in April, and bookmaker SkyBet are expecting a successful defence for the champion. Cena is...

  • United Kingdom 5/1 for top-10 finish at Eurovision18 May 2013

    Bookmaker William Hill are offering odds on how Bonnie Tyler fares as the United Kingdom’s entry for tonight’s Eurovision Song Contest. William Hill are offering 5/1 that Bonnie manages to make it into the top ten at the Eurovision Song Contest, and she is a 50/1 shot to win it. Denmark are the 8/1...

  • Eurovision 2013 odds – Ladbrokes report £10,000 bet on Denmark17 May 2013

    Denmark are 4/6 to win Eurovision Song Contest – they’re the bookies nightmare! Emmelie de Forest fans are more convinced than ever that Denmark will secure the Eurovision title, according to Ladbrokes. The bookies have cut Emmelie's odds again to 4/6 (from 4/5), as the Dane's admirers continue to ...

  • Paddy Power ready to pay out on Denmark winning Eurovision17 May 2013

    Denmark already look past the post for Eurovision Song Contest With just one day to go until the annual tackfest that is the Eurovision, Paddy Power is anticipating close to €500,000 to be wagered before betting closes tomorrow night. Not much has changed at the top all week with Denmark’s Emmelie ...

  • The Apprentice 2013 betting odds – Francesca now heads the market17 May 2013

    The Apprentice 2013 betting odds – Francesca now heads the marketThe girls might have lost three tasks on the bounce although Francesca MacDuff-Varley was particularly impressive on Wednesday night and she's the latest favourite to win The Apprentice 2013. Francesca did pretty well to sell a few u...

  • The Apprentice 2013 latest betting odds - Francesca MacDuff-Varley the new favourite17 May 2013

    The Apprentice is back for a ninth series - what are the odds on each candidate getting a £250,000 investment?The girls might have lost three tasks on the bounce although Francesca MacDuff-Varley was particularly impressive on Wednesday night and she's the latest favourite to win The Apprentice 201...

  • Bookies offering generous odds on Danny County to win The Voice14 May 2013

    Ladbrokes are offering generous odds on Danny County winning the 2013 series of The Voice. Danny has endearing quirks and teen-appeal in abundance and he’s already through to the knockout stage, making Ladbrokes’ 100/1 about him winning the competition somewhat of a surprise. First and foremost the...

  • Irish entry could spring Eurovision Song Contest shock22 minutes ago

    Ryan Dolan could end Ireland’s wait for a Eurovision Song Contest winner this weekend. Ireland are the most successful nation in the history of Eurovision with seven triumphs, but they have not won this competition since 1996. Their entry for this year’s competition in Malmo, Sweden, is Ryan Dolan’...

  • BGT 2013 latest odds – Attraction massive 2/1 favourites13 May 2013

    Ladbrokes cut the odds on Attraction winning BGT 2013 Attraction have maintained their position as red-hot favourites to win Britain's Got Talent this year, according to Ladbrokes. With their odds cut to 2/1 (from 5/2), the bookies are confident the shadow-dancing group will ease home as this ...

  • Big gamble on Hastings to become City Of Culture13 May 2013

    In the race to become UK City of Culture 2017, William Hill have seen another major gamble as the outsider, Hastings and Bexhill, has been backed in from 25/1 to 12/1. The bid remains a relative outsider, only ahead of Southend on Sea at 14/1 and East Kent at 16/1, but a lot closer to the action at...

  • The 2013 Eurovision Song Contest by the numbers13 May 2013

    It’s Eurovision Song Contest time, and Pinnacle Sports have been taking a look at the numbers ahead of this weekend’s singing spectacular. Which countries will vote for their neighbours and who will end up with nul points? The stats are all here thanks to Pinnacle Sports: 7 – Most Eurovision wins I...

  • Eurovision Song Contest 2013 odds – Denmark hot favourites13 May 2013

    Find out why Denmark are all the rage to win Eurovision Paddy Power are tipping Ireland to qualify for this year’s Eurovision final by offering odds of 1/3 for Ryan Dolan to secure one of tomorrow night’s ten qualifying slots. The competitions two outright favourites Denmark and Norway looked naile...

  • The Voice 2013 latest odds – Ash Morgan favourite to win13 May 2013

    Ash Morgan is the early favourite to win The Voice Jessie J's Ash Morgan has stolen the spotlight and is now heavily fancied to win The Voice 2013, according to Ladbrokes. The bookies have slashed the odds for Ash Morgan to win to 7/1 after his jaw-dropping performance on Saturday, and punters are ...

  • Commander Chris Hadfield 12/1 for David Bowie duet13 May 2013

    You can back Commander Chris Hadfield to go to Mars at 10/1! Following months of entertaining tweets and videos beamed from the International Space Station, Commander Chris Hadfield signed off his time in Space with a tribute to David Bowie performing a cover of Space Oddity 230 miles above the ear...

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In the past few years, betting on Entertainment or Special markets has become increasingly popular. The bookmakers used to add a Miss World or Eurovision Song Contest betting market as something of a novelty, although it is now big business, with customers looking to place bets on TV shows such as X Factor, Britain’s Got Talent and The Voice.

X Factor betting is very popular

X Factor is possibly the biggest entertainment show from a betting point-of-view despite the fact that customers are essentially betting on the outcome of a public vote. This can lead to surprise outcomes such as Will Young beating Gareth Gates in 2002 despite being the outsider.

When it comes to the X Factor, customers can get on which act will be evicted each week, the top male, female and group, along with the winning judge. A similar set of markets are available for similar talent contests such as Britain’s Got Talent and The Voice.

The Eurovision Song Contest is another popular entertainment event from a betting point-of-view, with customers trying to work out which country’s entry stands the best chance of winning. There are head-to-head markets where for instance you can bet on whether the UK will get more or less points than the Republic of Ireland.

Then there are shows like The Apprentice which are pre-recorded but sometimes have the bookies offering novelty bets such as which candidate will get Lord Sugar’s sizeable investment or whether the winner will end up forming a multi-million pound business.

Bet on BBC Sports Personality of the Year

Many people like to bet on BBC Sports Personality of the Year which is awarded to the best-performing sportsman or sports woman over the course of the year, although this is another contest decided by a public vote which can often see strange outcomes.

For instance, Ryan Giggs was available at 50/1 before claiming the award in 2009 as the nation decided to honour the Welshman for a long and decorated career, although second-placed Jenson Button was probably less than impressed considering he had just landed the Formula 1 title.

Lewis Hamilton is another F1 driver who finished runner-up on two occasions, although cyclists have a good recent track record, with Chris Hoy, Mark Cavendish and Bradley Wiggins having all won in the past few years. The last football player to win before Ryan Giggs was David Beckham.

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